Group 1 - The white liquor market is currently experiencing a downturn, with prices of key products declining despite companies implementing supply control measures [2][3][5] - Major brands such as Junpin Xijiu and Zhaiyao have seen significant price drops, with Junpin Xijiu's average price falling to 774.25 yuan per bottle, down from 806.75 yuan [5][7] - The market is facing challenges such as high channel inventory, a sharp decline in the performance of liquor companies, and a phenomenon of "wholesale-retail price inversion" [2][9][10] Group 2 - Companies are adopting a "supply control" strategy to stabilize market prices and manage inventory, with several brands announcing supply suspensions or strict quota controls [10][12] - The performance of major liquor companies is slowing, with firms like Wuliangye and Luzhou Laojiao adjusting their revenue growth targets to align with macroeconomic indicators [13] - The industry is entering a new phase characterized by structural adjustments and a shift towards younger, lower-alcohol, and healthier products, necessitating continuous innovation for companies to seize growth opportunities [2][9]