Core Viewpoint - Changan Mazda officially launched its global strategic new energy SUV, MAZDA EZ-60, at the first automotive brand release event on the "First Release" platform of China Central Television (CCTV), emphasizing the narrative of "Chinese manufacturing going global" [1][3][25] Group 1: Product Features and Strategy - The EZ-60 is positioned as a "trendsetter" in the global new energy vehicle market, focusing on five core dimensions: user experience, safety, intelligent empowerment, driving pleasure, and quality commitment [3][9] - The vehicle's body is made of 86.5% high-strength steel, meeting the stringent safety standards of both China and Europe, showcasing a commitment to global quality [7][23] - The EZ-60's charging capability allows for a 30% to 80% charge in just 15 minutes, enhancing user convenience [14][22] Group 2: Collaboration and Innovation - The partnership between Changan Mazda and CCTV represents a strategic alignment of a national platform with the company's global ambitions and commitment to quality [5][25] - Changan Mazda collaborates with top-tier suppliers like Baosteel and iFlytek to create a co-creation model that supports high-quality development in the new energy sector [7][22] - The company is breaking traditional joint venture models by integrating its century-old manufacturing heritage with China's new energy industry advantages, aiming for a "double hundred doubling strategy" [22][23] Group 3: Market Positioning and Consumer Trust - The authoritative endorsement from CCTV serves as a significant quality assurance for consumers, alleviating concerns regarding battery safety and reliability in new energy vehicles [23][25] - The launch of the EZ-60 sets a new reference standard for global new energy vehicles, promoting a shift in the Chinese new energy vehicle industry from scale leadership to standard leadership [23][25] - The event highlighted the collaborative innovation capabilities of the Chinese new energy vehicle supply chain, positioning it favorably in the global market [25]