Core Viewpoint - Changan Mazda officially launched its global strategic new energy SUV, MAZDA EZ-60, at the first automotive brand release event on the "First Release" platform of China Central Television (CCTV), emphasizing the narrative of "Chinese manufacturing going global" [1][3][25] Group 1: Product Features and Strategy - The EZ-60 is positioned as a "trendsetter" in the global new energy vehicle market, focusing on five core dimensions: user experience, safety, intelligent empowerment, driving pleasure, and quality commitment [3][9] - The vehicle's body is made of 86.5% high-strength steel, meeting the stringent safety standards of both China and Europe, showcasing a commitment to global quality [7][23] - The EZ-60's charging capability allows for a 30% to 80% charge in just 15 minutes, enhancing user convenience [14][22] Group 2: Collaboration and Innovation - The partnership between Changan Mazda and CCTV represents a strategic alignment of a national platform with the company's global ambitions and commitment to quality [5][25] - Changan Mazda collaborates with top-tier suppliers like Baosteel and iFlytek to create a co-creation model that supports high-quality development in the new energy sector [7][22] - The company is breaking traditional joint venture models by integrating its century-old manufacturing heritage with China's new energy industry advantages, aiming for a "double hundred doubling strategy" [22][23] Group 3: Market Positioning and Consumer Trust - The authoritative endorsement from CCTV serves as a significant quality assurance for consumers, alleviating concerns regarding battery safety and reliability in new energy vehicles [23][25] - The launch of the EZ-60 sets a new reference standard for global new energy vehicles, promoting a shift in the Chinese new energy vehicle industry from scale leadership to standard leadership [23][25] - The event highlighted the collaborative innovation capabilities of the Chinese new energy vehicle supply chain, positioning it favorably in the global market [25]

Core Viewpoint - The export of 600 Changan Mazda electric flagship cars MAZDA 6e to Europe marks a significant milestone for China's electric vehicle industry, transitioning from a passive follower to an active leader in defining technology standards [1][5][14] Group 1: Product Launch and Market Response - The MAZDA EZ-60, the second electric strategic model, debuted at the 2025 Shanghai Auto Show, receiving over 10,060 blind orders within 48 hours, showcasing strong market interest [3] - The MAZDA 6e features advanced design and technology, including AI smart cockpit and top-tier safety performance, aiming to redefine luxury electric travel experiences [3][10] Group 2: Strategic Development - Changan Mazda's "Joint Venture 3.0" strategy signifies a shift from traditional reliance on foreign technology to a model where Chinese teams lead in electric and intelligent vehicle development [7][8] - The company plans to invest over 10 billion yuan in new energy over the next five years, with export trade targets exceeding 10 billion yuan, aiming for a doubling of enterprise output [3][11] Group 3: Global Collaboration and Standards - The MAZDA 6e's development involved collaboration among engineers from China, Japan, and Europe, highlighting a "global collaboration, Chinese leadership" model [7][8] - The production standards for MAZDA 6e align with those of Mazda's Japanese factory, ensuring consistent quality across markets while leveraging local supply chains [14][16] Group 4: User-Centric Design - The design of the EZ-60's seating was informed by data from thousands of Chinese drivers, optimizing comfort and reducing head movement by 7%, emphasizing a user-first approach [10] - The focus on local user needs while maintaining global standards illustrates the balance between global technology and localized experience [10][16] Group 5: Future Outlook - Changan Mazda's strategy aims to establish a sustainable global system, positioning the Chinese market as a core component of its international strategy [11][13] - The successful export of MAZDA 6e demonstrates the potential for Chinese automakers to compete globally through technological innovation and strategic focus [13][16]