冬日南京，活力满满。位于江宁区的长安马自达南京超级工厂，一款款全球标准、全球品质的新车正从这里驶向五湖四海。作为马自达全球新能源整车出 口中心，南京工厂以"合资智造+全球标准"的融合实力，不仅为"中国制造2025"增添了生动注脚，更为EZ-60的全球竞争力奠定了坚实基础。 10月中旬，央视财经节目《超级生产线》来宁探访南京工厂四大车间，全方位解码长安马自达EZ-60的全球级安全标准与品质基因。11月11日，央视《"第 一发布》栏目迎来首个汽车品牌发布会：一款全球好车的质电之夜——EZ-60和他的朋友们，这场承载"中国智造全球化"叙事的盛会，不仅以硬核实力解 答了"长安马自达为何能成为首个登上央视演播大厅的汽车品牌"，更让"央视认证全球好车"成为EZ-60叩响全球市场的关键砝码。 EZ-60的充电速度从30%到80%只需要15分钟，在高速服务区，下车喝杯咖啡、上个洗手间的功夫就能充好电。我们的目标就是让充电成为生活中最短的 拖延。 梧桐车联曹斌:"智能"要做到真正的省心与安全 在央视这个承载国家级公信力与行业高度的平台上，长安马自达汽车销售分公司执行副总经理吴旭曦向全球发布新能源全球车趋势；EZ-60的"朋友 ...

Core Viewpoint - Changan Mazda officially launched its global strategic new energy SUV, MAZDA EZ-60, at the first automotive brand release event on the "First Release" platform of China Central Television (CCTV), emphasizing the narrative of "Chinese manufacturing going global" [1][3][25] Group 1: Product Features and Strategy - The EZ-60 is positioned as a "trendsetter" in the global new energy vehicle market, focusing on five core dimensions: user experience, safety, intelligent empowerment, driving pleasure, and quality commitment [3][9] - The vehicle's body is made of 86.5% high-strength steel, meeting the stringent safety standards of both China and Europe, showcasing a commitment to global quality [7][23] - The EZ-60's charging capability allows for a 30% to 80% charge in just 15 minutes, enhancing user convenience [14][22] Group 2: Collaboration and Innovation - The partnership between Changan Mazda and CCTV represents a strategic alignment of a national platform with the company's global ambitions and commitment to quality [5][25] - Changan Mazda collaborates with top-tier suppliers like Baosteel and iFlytek to create a co-creation model that supports high-quality development in the new energy sector [7][22] - The company is breaking traditional joint venture models by integrating its century-old manufacturing heritage with China's new energy industry advantages, aiming for a "double hundred doubling strategy" [22][23] Group 3: Market Positioning and Consumer Trust - The authoritative endorsement from CCTV serves as a significant quality assurance for consumers, alleviating concerns regarding battery safety and reliability in new energy vehicles [23][25] - The launch of the EZ-60 sets a new reference standard for global new energy vehicles, promoting a shift in the Chinese new energy vehicle industry from scale leadership to standard leadership [23][25] - The event highlighted the collaborative innovation capabilities of the Chinese new energy vehicle supply chain, positioning it favorably in the global market [25]

Core Viewpoint - The event marked the launch of the MAZDA EZ-60, a global strategic electric SUV by Changan Mazda, on a national platform, emphasizing China's manufacturing capabilities in the global automotive industry [1][3]. Group 1: Event Highlights - The launch event was described as a "cross-industry talk show" and aimed to convey a new standard for Chinese manufacturing in the global automotive sector [3]. - Changan Mazda's Executive Vice President, Wu Xuxi, highlighted the significance of the collaboration with CCTV, stating it reflects the company's global strategy and commitment to quality [3][10]. - The EZ-60 has achieved dual five-star certification in China and Europe, indicating its readiness for global markets [3][5]. Group 2: Product Features - The EZ-60 features a high-strength steel body (86.5% high-strength steel) and comprehensive safety measures, including nine airbags, showcasing its commitment to safety [5][7]. - The vehicle integrates advanced technology and user-friendly design, emphasizing a balance between aesthetics and functionality [7][9]. - Changan Mazda has invested heavily in R&D, with over 900 vehicles tested for more than 9 million kilometers, ensuring high quality and durability [9][12]. Group 3: Strategic Vision - The company is pursuing a "dual-hundred doubling strategy," aiming for significant investment and export growth, reflecting its ambition to leverage Chinese manufacturing for global markets [12][14]. - The launch is positioned not just as a product introduction but as a declaration of China's manufacturing strength and a new standard for global vehicles [14][15]. - Wu Xuxi emphasized that the company is not merely selling cars but also setting new standards in the automotive industry [10][12].

Core Viewpoint - Changan Mazda's global strategic electric SUV MAZDA EZ-60 was launched at a dedicated event on the CCTV platform, marking a significant step in the company's globalization and commitment to quality in the automotive industry [1][5][23] Group 1: Product Launch and Features - The MAZDA EZ-60 is positioned as a "global good car" and aims to embody five core dimensions: user experience, safety, intelligent empowerment, driving pleasure, and long-term quality commitment [3][21] - The vehicle has achieved a high-strength steel body that meets the China-Europe five-star safety standards, with 86.5% of its body made from high-strength steel [7][21] - EZ-60's charging capability allows it to charge from 30% to 80% in just 15 minutes, enhancing user convenience [12] Group 2: Strategic Partnerships and Collaborations - Changan Mazda collaborates with top Chinese supply chain partners, including Baosteel and iFlytek, to create a co-creation model that supports high-quality development in the new energy vehicle sector [7][21] - The partnership with CCTV is seen as a strategic alignment that enhances the credibility and global reach of Changan Mazda's products [5][21] Group 3: Market Positioning and Industry Impact - The launch of EZ-60 is viewed as a declaration of Changan Mazda's commitment to the new energy vehicle era, positioning the company as a trendsetter in the industry [9][21] - The event serves as a platform to establish new standards for global electric vehicles, promoting a shift from scale leadership to standard leadership in the Chinese new energy vehicle industry [21][23] - The backing of a national-level platform like CCTV provides a significant quality assurance to consumers, addressing concerns about battery safety and reliability [21][23]