Core Viewpoint - Changan Mazda officially launched its global strategic new energy SUV, MAZDA EZ-60, at the first automotive brand release event on the "First Release" platform of China Central Television (CCTV), emphasizing the narrative of "Chinese manufacturing going global" [1][3][25] Group 1: Product Features and Strategy - The EZ-60 is positioned as a "trendsetter" in the global new energy vehicle market, focusing on five core dimensions: user experience, safety, intelligent empowerment, driving pleasure, and quality commitment [3][9] - The vehicle's body is made of 86.5% high-strength steel, meeting the stringent safety standards of both China and Europe, showcasing a commitment to global quality [7][23] - The EZ-60's charging capability allows for a 30% to 80% charge in just 15 minutes, enhancing user convenience [14][22] Group 2: Collaboration and Innovation - The partnership between Changan Mazda and CCTV represents a strategic alignment of a national platform with the company's global ambitions and commitment to quality [5][25] - Changan Mazda collaborates with top-tier suppliers like Baosteel and iFlytek to create a co-creation model that supports high-quality development in the new energy sector [7][22] - The company is breaking traditional joint venture models by integrating its century-old manufacturing heritage with China's new energy industry advantages, aiming for a "double hundred doubling strategy" [22][23] Group 3: Market Positioning and Consumer Trust - The authoritative endorsement from CCTV serves as a significant quality assurance for consumers, alleviating concerns regarding battery safety and reliability in new energy vehicles [23][25] - The launch of the EZ-60 sets a new reference standard for global new energy vehicles, promoting a shift in the Chinese new energy vehicle industry from scale leadership to standard leadership [23][25] - The event highlighted the collaborative innovation capabilities of the Chinese new energy vehicle supply chain, positioning it favorably in the global market [25]

Core Viewpoint - The event marked the launch of the MAZDA EZ-60, a global strategic electric SUV by Changan Mazda, on a national platform, emphasizing China's manufacturing capabilities in the global automotive industry [1][3]. Group 1: Event Highlights - The launch event was described as a "cross-industry talk show" and aimed to convey a new standard for Chinese manufacturing in the global automotive sector [3]. - Changan Mazda's Executive Vice President, Wu Xuxi, highlighted the significance of the collaboration with CCTV, stating it reflects the company's global strategy and commitment to quality [3][10]. - The EZ-60 has achieved dual five-star certification in China and Europe, indicating its readiness for global markets [3][5]. Group 2: Product Features - The EZ-60 features a high-strength steel body (86.5% high-strength steel) and comprehensive safety measures, including nine airbags, showcasing its commitment to safety [5][7]. - The vehicle integrates advanced technology and user-friendly design, emphasizing a balance between aesthetics and functionality [7][9]. - Changan Mazda has invested heavily in R&D, with over 900 vehicles tested for more than 9 million kilometers, ensuring high quality and durability [9][12]. Group 3: Strategic Vision - The company is pursuing a "dual-hundred doubling strategy," aiming for significant investment and export growth, reflecting its ambition to leverage Chinese manufacturing for global markets [12][14]. - The launch is positioned not just as a product introduction but as a declaration of China's manufacturing strength and a new standard for global vehicles [14][15]. - Wu Xuxi emphasized that the company is not merely selling cars but also setting new standards in the automotive industry [10][12].

Core Viewpoint - Changan Mazda's global strategic electric SUV MAZDA EZ-60 was launched at a dedicated event on the CCTV platform, marking a significant step in the company's globalization and commitment to quality in the automotive industry [1][5][23] Group 1: Product Launch and Features - The MAZDA EZ-60 is positioned as a "global good car" and aims to embody five core dimensions: user experience, safety, intelligent empowerment, driving pleasure, and long-term quality commitment [3][21] - The vehicle has achieved a high-strength steel body that meets the China-Europe five-star safety standards, with 86.5% of its body made from high-strength steel [7][21] - EZ-60's charging capability allows it to charge from 30% to 80% in just 15 minutes, enhancing user convenience [12] Group 2: Strategic Partnerships and Collaborations - Changan Mazda collaborates with top Chinese supply chain partners, including Baosteel and iFlytek, to create a co-creation model that supports high-quality development in the new energy vehicle sector [7][21] - The partnership with CCTV is seen as a strategic alignment that enhances the credibility and global reach of Changan Mazda's products [5][21] Group 3: Market Positioning and Industry Impact - The launch of EZ-60 is viewed as a declaration of Changan Mazda's commitment to the new energy vehicle era, positioning the company as a trendsetter in the industry [9][21] - The event serves as a platform to establish new standards for global electric vehicles, promoting a shift from scale leadership to standard leadership in the Chinese new energy vehicle industry [21][23] - The backing of a national-level platform like CCTV provides a significant quality assurance to consumers, addressing concerns about battery safety and reliability [21][23]