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从深蓝欧洲发布会看中国汽车全球化进程的创新与突破
Yang Shi Wang· 2025-03-24 07:38
Core Viewpoint - Changan Automobile's European launch event for its Deep Blue brand marks a significant milestone in China's automotive globalization, showcasing a shift from "following" to "leading" in the industry [1] Group 1: Globalization Strategy - Changan's "Haina Baichuan" global strategy represents a systematic approach to globalization, transitioning from product export to brand and industry export [2] - The company is establishing a localized operational system in Europe, including a research center in Munich and over 1,000 sales outlets [2][3] Group 2: Technological Innovation - Deep Blue vehicles are integrating advanced technologies such as the Tian Shu model and AR-HUD systems, aligning with European safety and performance standards [4] - Collaborations with companies like Huawei and CATL are creating a new paradigm of "technology integration + resource synergy" [4] Group 3: Market Impact - In 2023, China's new energy vehicles captured over 18% of the European market, with Changan aiming for global sales of 5 million vehicles by 2030, 60% of which will be new energy vehicles [4][5] - The shift from "product export" to "ecological landing" reflects the growing technological innovation and collaborative capabilities of Chinese automakers [5] Group 4: Global Influence - China's automotive exports have risen significantly, but true globalization encompasses the influence of technology standards, brand value, and industrial ecosystems [6] - The 50th anniversary of China-Europe diplomatic relations provides a historical context for Changan's entry into the European market, potentially enhancing cooperation between the two regions [6]