技术生态深度绑定
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门店挂上“华为乾崑智驾”标识 阿维塔与华为合作驶入“深水区”
Zhong Guo Jing Ji Wang· 2025-10-28 11:54
Core Insights - The strategic partnership between Avita and Huawei has entered a new phase, moving from product technology empowerment to deeper collaboration in product and marketing ecosystems [1][3] - The rebranding of Avita stores reflects the evolving competitive logic in the smart automotive industry, emphasizing the importance of deep technological integration as a core competitive advantage [3] Company Developments - Avita was established in 2019 through a collaboration between Changan Automobile, Huawei, and CATL, initially focusing on technology supply [3] - The recent store rebranding is a direct manifestation of Avita's Strategic 2.0 plan, which aims for comprehensive collaboration in team efforts, joint listings, and ecosystem building [3] - Avita has achieved cumulative sales of over 190,000 vehicles, leveraging the advantage of standardizing Huawei's smart driving technology across its entire lineup [3] Product Launches - The rebranding serves as a promotional effort for the upcoming Avita 12 four-laser version, which features Huawei's advanced driving system and is seen as a model of their deep collaboration [4] - The Avita 12 will include significant upgrades, such as a 52-degree CATL super battery and a VIP four-seat package, showcasing ten new enhancements in product capabilities [4] Future Plans - Avita plans to launch a total of 17 models by 2030, targeting diverse market segments and aiming for a global sales goal of 800,000 units by 2030 [4]