Core Insights - Avita 12's launch marks the introduction of Huawei's four-laser radar system into the 250,000 RMB market segment, with six versions priced between 269,900 RMB and 429,900 RMB, and a post-rights price range of 259,900 RMB to 419,900 RMB [2] - The vehicle faces stiff competition from models like Tesla Model Y and NIO ET5, with its market performance since November 2023 falling short of expectations due to brand recognition challenges [2] - Avita's sales strategies for 2024 include price adjustments and product lineup expansions, but these efforts have not yielded significant results, leading to a "good reputation but poor sales" scenario [2] Product Features - The Avita 12 four-laser version features a comprehensive Huawei four-laser radar system, including three long-range high-sensitivity laser radars and one rear high-precision solid-state laser radar, providing 360° perception coverage [2] - The vehicle's intelligent driving hardware configuration shows advantages over competitors, which typically have only 1 to 3 laser radars focused mainly on forward perception [3] Strategic Development - The launch of the four-laser version is a key milestone in Avita's "Strategy 2.0," which aims to deepen the integration of the CHN model (Changan, Huawei, CATL) into a strategic partnership [3] - The strategy includes a shift from technical cooperation to a HI PLUS model, expanding collaboration from technology supply to product development, marketing, and ecosystem building [3] - Avita plans to launch five upgraded models by 2026 and a total of 17 models by 2030, targeting global sales of 800,000 units [3] Market Positioning - In the 300,000 RMB new energy sedan market, hardware specifications are merely entry tickets; the real competitive edge lies in converting technical advantages into user experience benefits [4] - The market performance of the Avita 12 four-laser version will test the effectiveness of the "technology down" strategy and is crucial for Avita to break through the current market landscape [4]

Core Insights - The launch of the Avita 12 Four Laser Edition marks a significant acceleration in Avita's "Strategy 2.0" [1][13] Product Overview - The Avita 12 Four Laser Edition offers six models with both pure electric and range-extended powertrains, priced between 269,900 to 429,900 yuan, with effective prices ranging from 259,900 to 409,900 yuan [1] - The vehicle features ten new upgrades and twelve exclusive features compared to competitors, enhancing its product strength [5] Strategic Partnerships - The launch event highlighted the strategic collaboration between Avita, Huawei, and CATL, with key figures from these companies present [5] - Avita aims to establish itself as a high-end brand that is distinct and capable of competing globally [5] Intelligent Features - The Avita 12 is equipped with Huawei's four-laser radar system, providing 360° perception coverage, which can identify complex obstacles in challenging conditions [7] - The vehicle includes the HarmonyOS 5 cockpit for improved user interaction and a comprehensive collision avoidance system [7] Performance Specifications - The pure electric version features a 94 kWh CATL battery, achieving a CLTC range of 755 km, while the range-extended version has a combined range of 1,270 km [7] - The vehicle supports rapid charging, allowing a 30% to 80% charge in just 10 minutes [7] Design and Comfort - The design follows a "future aesthetics" theme, with new color options and high-end interior features, including a 25-speaker sound system and advanced seating comfort [8] - The vehicle offers a VIP seating package with multiple comfort features, including heating, ventilation, and massage functions [8] Future Plans - Avita plans to deepen its strategic partnerships and aims to launch a total of 17 new models by 2030, covering various market segments including sedans, SUVs, MPVs, and sports cars [13]

Core Insights - Avita Technology has launched the Avita 12 Four Laser Edition, offering both pure electric and range-extended powertrains with a total of six versions priced between 269,900 to 429,900 yuan, with net prices after rights ranging from 259,900 to 419,900 yuan [1][3] Product Features - The Avita 12 is equipped with Huawei's four-laser radar system, featuring three high-sensitivity long-range laser radars and one rear high-precision solid-state laser radar, achieving 360° perception coverage [4] - The vehicle's pure electric version has a battery capacity of 94 kWh, with a rear-wheel drive model achieving a CLTC range of 755 km and a 0-100 km/h acceleration time of just 3.8 seconds [5] - The range-extended version includes a 52 kWh battery, providing a CLTC pure electric range of 356 km and a total range of 1,270 km, with a peak charging capability of 5C, allowing for a quick charge from 30% to 80% in just 10 minutes [7] Design and Luxury Features - The vehicle features a "future aesthetics" design language, with a new exterior color inspired by dawn, and an interior that combines "rock brown" with natural birch wood trim [10][12] - Luxury configurations include a VIP four-seat package, a nano water ion health oxygen cabin, heated and ventilated rear seats with massage functions, and a 25-speaker sound system for an immersive audio experience [14][15] Strategic Vision - Avita aims to establish itself as a high-end brand that stands out in the market, with plans to deepen strategic partnerships with Huawei and CATL, and to launch a total of 17 new models by 2030, covering various segments including sedans, SUVs, MPVs, and sports cars [4][16]

Core Insights - The strategic partnership between Avita and Huawei has entered a new phase, moving from product technology empowerment to deeper collaboration in product and marketing ecosystems [1][3] - The rebranding of Avita stores reflects the evolving competitive logic in the smart automotive industry, emphasizing the importance of deep technological integration as a core competitive advantage [3] Company Developments - Avita was established in 2019 through a collaboration between Changan Automobile, Huawei, and CATL, initially focusing on technology supply [3] - The recent store rebranding is a direct manifestation of Avita's Strategic 2.0 plan, which aims for comprehensive collaboration in team efforts, joint listings, and ecosystem building [3] - Avita has achieved cumulative sales of over 190,000 vehicles, leveraging the advantage of standardizing Huawei's smart driving technology across its entire lineup [3] Product Launches - The rebranding serves as a promotional effort for the upcoming Avita 12 four-laser version, which features Huawei's advanced driving system and is seen as a model of their deep collaboration [4] - The Avita 12 will include significant upgrades, such as a 52-degree CATL super battery and a VIP four-seat package, showcasing ten new enhancements in product capabilities [4] Future Plans - Avita plans to launch a total of 17 models by 2030, targeting diverse market segments and aiming for a global sales goal of 800,000 units by 2030 [4]

Core Viewpoint - The collaboration between Avita and Huawei has entered a new phase, moving from product technology empowerment to deeper integration in product and marketing ecosystems after six years of partnership [1] Group 1: Strategic Collaboration - The rebranding of Avita's store with "Huawei Qian Kun Intelligent Driving" signifies a comprehensive strategic partnership [1] - This move is part of Avita's Strategic 2.0 plan announced in September, which aims for full collaboration in team cooperation, joint listing, and ecosystem building [1] Group 2: Sales and Product Development - The store rebranding is a direct manifestation of the new system in sales channels, indicating Huawei's deep integration into Avita's operations [1] - The rebranding also serves as a promotional action for the upcoming launch of the Avita 12 four-laser version, which features Huawei's four-laser radar system and Qian Kun Intelligent Driving ADS4 [1]

Core Insights - Avita Technology has launched the pre-sale of its Avita 12 Four Laser Edition, featuring both pure electric and range-extended powertrains, with six models available [1] - The vehicle incorporates ten new upgrades and twelve exclusive configurations, enhancing design, luxury, driving control, and intelligence [1][5] Design and Luxury - The Avita 12 Four Laser Edition continues the brand's "future aesthetics" design language, with a new "Xijin Gray" exterior color inspired by dawn and an "Rock Brown" interior featuring natural birch wood trim [3] - The VIP four-seat luxury package includes heated, ventilated, and massage seats, along with a car refrigerator and wireless charging, catering to diverse travel needs [3] Safety and Technology - The vehicle is equipped with Huawei's advanced four-laser radar system, providing 360° coverage and enhanced safety features, even in challenging conditions [4] - It utilizes Huawei's Kunlun ADS4 for improved decision-making efficiency, achieving a 20% increase in traffic efficiency and a 50% reduction in end-to-end latency [4] Performance and Range - The pure electric rear-drive version offers a CLTC range of 755 km, while the four-wheel-drive version accelerates from 0-100 km/h in just 3.8 seconds [5] - The range-extended version features a 52 kWh battery, with a pure electric range of 356 km and a total range exceeding 1270 km, supporting rapid charging capabilities [5] Market Positioning - The Avita 12 Four Laser Edition is set to officially launch on October 28, aiming to boost sales with its comprehensive upgrades and unique configurations [5]