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智界2.0时代开启:独立运营 华为全面主导
Xi Niu Cai Jing· 2025-08-12 06:10
Core Viewpoint - Huawei and Chery have entered a new phase of their "technical marriage," with the unveiling of dual design centers and the signing of a strategic cooperation agreement, leading to the independent operation of Zhijie, which will be fully led by Huawei [1][3]. Group 1: Strategic Developments - Zhijie will upgrade to an independent subsidiary named "Anhui Zhijie New Energy Vehicle Co., Ltd." Huawei will not hold controlling shares but will dominate strategic decisions and the entire production and sales service process [3]. - Chery has prioritized Zhijie as its "first strategic project," confirming through official documents that it will fully invest in Zhijie and abandon the Star Era project [3]. - Chery's Chairman Yin Tongyue stated that following Huawei's guidance leads to success, while ignoring it results in setbacks, indicating a strong commitment to Huawei's leadership [3]. Group 2: Investment and Resource Allocation - Huawei plans to invest a budget in the hundreds of billions for research and development, forming a "technical team" of 5,000 people, and establishing dual design centers in Shanghai and Shenzhen [3]. - The Shanghai center will focus on exterior design and trend definition, while the Shenzhen center will handle the implementation of Huawei's full-stack technology [3]. - The R&D base in Wuhu's "Songshan Lake" will also be activated, creating a collaborative research layout across three locations, which is unprecedented in Huawei's partnerships with car manufacturers [3]. Group 3: Product and Market Strategy - Zhijie will integrate into the Hongmeng Intelligent Travel channel network, providing consumers with a unified "Huawei service" experience [4]. - The brand will continue to enhance its product offerings, with the launch of the new Zhijie dual 7 models and plans for a large SUV Zhijie R9 and the first MPV from Hongmeng Intelligent Travel, targeting family and business markets [4]. - Past challenges for Zhijie included delivery issues with the first model S7 and fluctuating sales for R7, prompting a need for systemic evolution [4].