Core Viewpoint - Huawei and Chery have announced the independent operation of the Zhijie brand, aiming to enhance their technological advantages with an investment exceeding 10 billion yuan and a dedicated R&D team of 5,000 people [2] Group 1: Zhijie Brand Performance - From January to July 2023, Zhijie brand's cumulative sales reached 49,000 units, marking a year-on-year increase of 164.7%, but accounting for less than 30% of the total sales of Hongmeng Zhixing [3] - The main model, Zhijie R7, contributed approximately 90% of the brand's total sales with 46,050 units sold, while the Zhijie S7 has seen a significant decline in sales, dropping to 730 units in July 2023, a year-on-year decrease of 52.6% [3] Group 2: Operational Challenges - The decline in Zhijie S7 sales is attributed to internal conflicts between Huawei and Chery regarding brand management, leading to operational inefficiencies [3][4] - The S7 model faced delivery issues due to factory relocations and supply chain shortages, resulting in only 794 units delivered from January 2023 to February 2024 [3] Group 3: Strategic Developments - The establishment of Anhui Zhijie New Energy Automobile Co., Ltd. as a wholly-owned subsidiary of Chery indicates a strategic move towards independent operation, with a focus on enhancing production capabilities and resource allocation [6] - The independent operation allows Huawei to take full control of technology development and strategic decision-making, while Chery focuses on manufacturing and resource support [6][7] Group 4: Future Outlook - The independent operation is expected to lead to systematic improvements, including dedicated production capacity and accelerated technological R&D, with a goal of achieving monthly sales of over 10,000 units by the end of 2025 [7] - The introduction of new models, such as the large SUV Zhijie R9 and new MPV, aims to enhance market competitiveness and meet diverse consumer needs [7]

近日，华为常务董事、终端BG董事长余承东与奇瑞汽车董事长尹同跃共同出席智界品牌战略合作2.0协 议签约仪式，宣布智界正式实现产销服一体化独立运营。同时，双方将投入超百亿元和5000人研发团 队，强化技术领先优势。 智界独立是因为华为系的"兵"还得华为自己带？还是因为奇瑞IPO的需要？毕竟此前奇瑞已经做过一轮 大的组织架构调整。 "基因冲突"导致难以形成合力 根据最新销量数据显示，今年1—7月，智界品牌累计销量为4.9万辆，虽同比增长164.7%，但在鸿蒙智 行总销量中占比不足30%。其中，主力车型智界R7累计销量为46050辆，约占品牌总销量九成。 从销量数据来看，智界品牌严重依赖单一车型智界R7，智界S7已经成为其明显短板。事实上，自去年 10月销量达到7397辆的峰值后，智界S7就呈现出销量断崖式下滑的态势。今年7月，智界S7销量仅730 辆，同比下滑52.6%。 首款车型折戟，关键原因就在于奇瑞与华为在智界品牌经营上的摩擦与内耗。2023年11月，智界S7首 次上市后因工厂搬迁、供应链短缺，导致2023年1月到2024年2月，其累计仅交付794辆，并引发退订 潮；2024年4月，智界S7"二次上市"，降 ...

行 业 研 究 汽车 2025 年 08 月 10 日 吉利智驾大整合 智界汽车独立运营 投资要点： 本周专题：吉利智驾大整合 智界汽车独立运营 行 业 定 期 报 告 据 21 世纪经济报道，吉利控股集团近期对吉利系内部智驾公司、 团队进行了一轮大整合。极氪智驾团队、吉利研究院、以及旷视旗下 的智驾品牌"迈驰智行"，将一同合并进入重庆千里智驾。重庆千里 智驾科技有限公司是一家合资公司，于今年 6 月 27 日正式成立。该公 司是千里科技在上市公司之外，与吉利、旷视等合资成立的一家以智 驾业务为主体的公司，将成为吉利汽车人工智能生态的核心合作伙伴， 聚焦智能驾驶算法、车规级硬件适配及场景化解决方案，支撑 L2-L4 级自动驾驶技术量产，为吉利旗下品牌提供智驾方案。 吉利未来将只有一个智驾团队，当前极氪团队有将近 1500 人、吉 利研究院将近 1000 人，加上迈驰智行的 500 人团队，完成合并后，重 庆千里智驾团队将达到近 3000 人的规模。伴随智能驾驶业务的整合， "一个吉利"加速成形。 8 月 7 日，奇瑞汽车与华为终端在深圳正式签署智界品牌战略 2.0 合作协议，智界品牌迈入全新发展阶段。未来智界 ...