Core Insights - The current Chinese real estate market has transitioned from a high-growth "golden era" to a transformation period focused on "stability" and structural optimization [1] - The market is no longer reliant on a single scale expansion logic but is characterized by multidimensional structural adjustments driven by policy reinforcement of "housing is for living, not for speculation" and the industry's internal demand for deleveraging and upgrading [1] Market Characteristics - Price differentiation and stabilization are the core operational features of the current market, resulting from long-term supply-demand relationships, urban development levels, and industrial support capabilities [3] - Core cities continue to experience resilient housing demand due to population inflow and concentrated public service resources, while third and fourth-tier cities face price corrections due to population outflow and oversupply [3] - Policy measures have implemented differentiated controls to prevent rapid price increases in hot cities and excessive declines in others, promoting a shift from "imbalance" to "structural balance" [3] Industry Trends - The concentration of real estate companies is an inevitable trend under the backdrop of deleveraging and risk prevention, marking a shift from "barbaric growth" to "high-quality development" [3] - Smaller companies that relied on high leverage and turnover are facing financial strain and potential market exit, while financially stable and operationally strong leading firms are expanding market share through mergers and acquisitions [3] - Increased concentration reduces disorderly competition and allows firms to focus more on product innovation and service upgrades, enhancing overall industry development quality [3] Policy Implications - The increase in affordable housing supply is a key policy measure to strengthen the "people-oriented" approach and improve the housing security system, balancing market supply and demand [5] - The types of affordable housing have diversified, extending from traditional public rental housing to shared ownership and rental housing, covering a broader range of demographics [5] - The rise in affordable housing supply alleviates housing pressure on low- and middle-income groups and diverts some demand from the commodity housing market, preventing excessive price increases [5] Market Dynamics - The real estate market is in a bottoming process, characterized by a stable construction rather than a simple rebound from market downturns, driven by coordinated efforts across policy, supply, and demand dimensions [5] - Policies are optimizing credit conditions and relaxing purchase restrictions to release reasonable housing demand, while supply-side measures include renovation expansions and increased affordable housing [5] - Demand is gradually shifting from speculative to rigid and improvement needs, leading to stabilized transaction volumes and reduced price volatility [5] Technological Integration - In the context of market bottoming and companies pursuing refined operations, technology empowerment is becoming a crucial support for the real estate industry's transformation [6] - Sales management software, leveraging big data and cloud platform technologies, addresses traditional sales model issues and provides precise decision-making support [6] - This integrated solution meets the industry's demand for efficient and convenient operations, enhancing sales management capabilities [6] Operational Efficiency - High-quality sales software aligns with the entire real estate sales process, addressing various pain points in sales management [8] - The software standardizes customer, property, and financial management processes, reducing errors from manual operations [8] - It covers the entire sales cycle, allowing companies to monitor sales dynamics in real-time and adjust strategies accordingly, ultimately improving operational efficiency and profitability [8]