今天为什么聊副业这个话题，源于近日晚上老杨打网约车回家，司机师傅随口问起职业，老杨答完后， 对方笑了笑："巧了，我也是在企业信息部门做数字化的，白天工作晚上开网约车挣外快。" 接着他聊起了做副业的原因：行业不景气，工资一降再降，裁员风险却与日俱增，想跳槽越因为年龄越 大越难，面对车贷、房贷和孩子的教育支出，不得不想办法开源。而开网约车成了他眼下最直接的增收 方式。听了司机师傅的话， 老杨沉默了，这并非个例，而是当下许多IT从业者的真实写照，与其在焦虑中被动应对，不如主动布 局，探索可持续的副业路径。那么问题来了IT人如何选择适合自己的副业方向？ 如何选择副业方向？ 其实这就是一个从技能到变现的过程，很多人认为我懂技术，就能靠接项目、写代码赚钱，但这只是副 业的起点。真正的变现路径需要结合市场需求与个人优势，比如将技术能力产品化，开发效率工具；或 通过知识输出，在技术培训、咨询或内容创作领域建立个人品牌；或者可将经验沉淀为课程，通过平台 实现规模化传播。 这是已知的变现路径，但更多的路径还需在实践中不断探索与迭代，最关键是你要迈出第一步，打 破"只做不说"的技术人思维，敢于展示、分享、试错，不断尝试，才能找到适 ...

Core Viewpoint - The article discusses the concept of becoming a "super individual" as a viable career path, especially for those over 35 who may feel threatened by younger workers and AI advancements. It emphasizes the importance of proactive planning and the potential for significant income through this model. Group 1: Career Transition and Income Potential - Individuals over 35 years old are increasingly concerned about their career prospects and income, particularly in the face of job insecurity and declining salaries [2][3][4]. - The article suggests that rather than waiting passively for change, individuals should actively plan their transition to becoming a "super individual" [5]. - The author shares personal experiences of transitioning from a corporate job to entrepreneurship, highlighting the importance of long-term value and compounding returns over immediate income [7][9][12]. Group 2: Income Models for Super Individuals - The income model for super individuals is divided into four stages, starting with skill monetization, which focuses on serving multiple clients rather than just one employer [16]. - The key to successful skill monetization is aligning personal skills with market demand, particularly in high-demand areas such as sales and marketing [18][19]. - The second stage involves product monetization, where individuals must create replicable and sellable products based on their expertise [37]. Group 3: Market Positioning and Strategy - The article emphasizes the importance of choosing between mainstream and niche markets, suggesting that niche markets can provide better opportunities for income due to less competition [27][30]. - It provides examples of successful niche strategies, such as focusing on specific segments within the education or recruitment industries, which can yield high returns with fewer clients [32][34]. - The third stage of development involves building a team to leverage collective strengths and scale operations, moving beyond solo efforts to achieve higher income levels [39]. Group 4: Changing Mindsets and Expectations - There is a noticeable shift in mindset among professionals, particularly those over 35, who are now more focused on finding fulfilling work that allows them to utilize their strengths rather than solely pursuing wealth [42][43]. - The article concludes that the traditional corporate career path may no longer satisfy many individuals, leading them to seek more flexible and rewarding opportunities as super individuals [43].