Core Viewpoint - Since 2025, A-share listed companies have increasingly engaged in physical rewards for shareholders, enhancing the "investment-consumption" cycle and optimizing the capital market ecosystem [1][5]. Group 1: Shareholder Reward Activities - As of May 27, 2023, 14 listed companies have launched shareholder welfare activities, providing products, discount coupons, and service rights to strengthen ties with investors [1][6]. - The normalization of physical rewards not only benefits shareholders but also reflects the optimization of the capital market ecosystem, driven by both policy and market forces [1][6]. Group 2: Case Study - Wufangzhai - Wufangzhai announced it would gift zongzi gift boxes to shareholders to promote traditional culture and gather feedback on company development [3][4]. - Shareholders holding 1,000 shares or more as of April 28, 2023, are eligible to receive the gift [3]. - Wufangzhai, founded in 1921 and listed in 2022, aims to diversify its product range beyond zongzi, focusing on mooncakes and other food products [3][4]. Group 3: Market Trends - The trend of physical rewards is becoming more common among listed companies, supplementing cash dividends to enhance shareholder satisfaction [6][7]. - Companies like Quanjude and Changhong Meiling are also implementing similar reward mechanisms to allow shareholders to experience their products and services [6][7]. - Regulatory bodies encourage companies to respect and reward investors, promoting a culture of shared growth and returns [7].