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大品牌开始挣“小钱”,开发商代建也是一种活法
Di Yi Cai Jing· 2025-06-24 08:30
Core Viewpoint - The rise of construction management services is becoming a significant trend in the real estate market, as many developers lack product experience and delivery assurance, necessitating professional construction management firms to fill these gaps [1][2]. Group 1: Market Dynamics - Many well-known real estate brands are now engaging in construction management for projects that may not be directly theirs, indicating a shift in market strategy [2]. - In recent years, the number of construction management projects has increased significantly, especially in first- and second-tier cities, becoming a notable market presence [2]. - The survival strategy for private real estate companies has shifted towards light-asset output through construction management, especially after witnessing the adverse effects of high leverage in the industry [2]. Group 2: Project Performance - Notable sales performance has been observed in various construction management projects, such as the project in Guangzhou that achieved over 800 million in sales within an hour of launch, with a sell-through rate of approximately 75% [3]. - In Suzhou, a project managed by Xuhui Construction Management achieved over 600 million in sales, topping the sales charts for May [4]. - The overall value of these projects is substantial, with estimates indicating potential profits for construction management firms based on a fee rate of around 4% [3][4]. Group 3: Industry Trends - The construction management sector is experiencing a trend of separating investment from development, leading to an expansion of the professional development management market [5]. - The construction management business is seen as a counter-cyclical strategy that can mitigate risks associated with declining development activities [5]. - The demand for high-quality housing products is increasing, with construction management firms focusing on delivering superior product quality to meet market needs [7][8]. Group 4: Challenges and Opportunities - Despite the growth, the construction management industry faces challenges, including declining profit margins and potential issues with project quality due to competitive pressures [8][9]. - The market for construction management is expanding, driven by the need for professional firms to revitalize projects and address product shortcomings, particularly among state-owned enterprises and newly emerging developers [10][11]. - The ongoing demand for improved living conditions and higher-quality housing presents significant opportunities for construction management firms to establish trust and secure projects [11][12].