在"基金赚钱、基民不赚钱"仍为行业普遍挑战的背景下，京东财富2025年的用户收益数据格外亮眼：全 年超八成权益基金客户实现盈利。 财富管理的价值，最终应体现于用户的真实收益。2025 年，京东财富业务与合作伙伴携手把握行情机 遇，规模增长数据亮眼：权益保有规模同比增长 82%，指数基金保有规模同比增长 105%，稳健固收 + 保有规模同比增长 206%，个人养老金保有规模同比增长 241%。 "财富业务的重点，不是自身规模扩张，而是投资者的获得感"，京东财富相关负责人表示。规模增长的 同时，京东财富通过与金融合作伙伴协同推进严选机制，帮助投资者在复杂市场环境中获得更稳健、可 持续的投资体验。 三方行业调研数据显示，2025 年虽然A股出现了结构性行情，但58.6% 的股民未盈利；而京东财富披露 的数据显示，2025 年其权益基金用户盈利比例高达 84%，个人养老金用户平均收益率15%；专业服务 成效显著。 当前， "新周期、新环境、新机遇" 三大趋势正在重塑财富管理行业。京东财富相关负责人表示，"十五 五" 规划明确战略方向，"新质生产力" 重塑增长动能；AI赋能正在优化和重塑财富管理业务模式；股市 "慢牛" ...

Core Viewpoint - A "fee price war" led by bank wealth management companies is emerging in a continuously declining interest rate environment, with many firms reducing management and service fees for their products to enhance competitiveness and adapt to market pressures [1][3]. Group 1: Fee Reductions - Several wealth management companies, including Bank of China Wealth Management and Everbright Wealth Management, have significantly lowered management fees for various products, with reductions such as Bank of China's fixed management fee dropping from 0.30% to 0.05% [2]. - According to data from Puyi Standard, the average management fee rate for bank wealth management products is expected to decrease by approximately 8% year-on-year in Q1 2025, with fixed income and mixed products seeing declines of 7.82% and 11.65%, respectively [2][3]. Group 2: Market Dynamics - The reduction in fees is attributed to intensified market competition and a return to the essence of asset management, as firms seek to attract customers amid increasing pressure from new entrants and product homogenization [3][4]. - The trend reflects a shift from extensive growth to refined operations within the wealth management industry, driven by market forces, competitive pressures, and regulatory guidance [3][5]. Group 3: Long-term Implications - While larger institutions can more easily absorb the pressure of fee reductions, smaller firms may face greater profitability challenges, leading to increased industry differentiation [5]. - The long-term strategy for wealth management firms should focus on evolving their fee structures and fostering customer loyalty, potentially through enhanced advisory services [5][6]. Group 4: International Insights - Drawing from international experiences, high fees for equity asset management products have become unsustainable, with U.S. equity product fees dropping from over 100 basis points to 50 basis points over the past 20 years [6]. - The introduction of investment advisory models, which emphasize long-term client relationships and a composite fee structure, is becoming increasingly relevant in the context of declining interest rates and the need for innovative asset management solutions [6].