从春天火到秋天，饮品圈的"抹茶浓度"还在飙升。 9月以来，蜜雪冰城、奈雪、古茗、茶百道、沪上阿姨等头部品牌集中推抹茶新品。 多款产品冲上热销榜，"闭眼冲！""被抹茶拿捏了"等好评持续刷屏。 从清爽到浓郁，抹茶的爆款逻辑变了？ 古茗、茶百道、沪上阿姨都在推，入秋后抹茶再爆发 比如，9月3日沪上阿姨上新"千目抹茶芝芝米麻薯"和"千目抹茶生椰大福"。前者将抹茶结合米麻薯和芝士奶盖，后者则搭配生椰乳、米麻薯和顺滑奶冻， 带来清新的浓口感。 紧接着，9月5日奈雪推出"浓抹干酪米布布鲜奶茶"，把抹茶与干酪、米布结合，醇厚的干酪中和抹茶的微苦，被不少网友称"好喝到姥姥家"。 9月11日，古茗推出"生椰抹茶麻薯""抹茶开心椰"两款新品，生椰乳的甜香与抹茶的清香融合，麻薯提升饱腹感，满足秋冬消费者"温暖浓郁"的需求。随 后19日又上新"双重芝士抹茶"，加码抹茶系列。 9月16日，茶百道推出咸法酪系列新品——"千目咸法酪"，超千目径山抹茶搭配咸香法酪，很快在社交平台刷屏，不少消费者直呼"必须焊死在菜单上！" 图片来源于小红书博主：熬夜委员会，已获授权 此外，茶救星球也推出了"一抹厚顶"和"抹香柚子奶"；蜜雪冰城回归了抹茶冰淇淋、 ...

Core Viewpoint - The article discusses the global surge in matcha popularity, leading to shortages in Japan, highlighting the increasing demand for matcha products and its implications for the industry [2]. Group 1: Industry Trends - The matcha market has seen a significant increase in demand, with sales rising by 30% year-on-year in Japan [2]. - International interest in matcha has expanded, with countries like the United States and Australia reporting a 50% increase in matcha-related products [2]. - The trend is driven by health-conscious consumers seeking natural and organic products, positioning matcha as a premium offering in the beverage and food sectors [2]. Group 2: Supply Chain Implications - The surge in demand has led to supply shortages in Japan, with some producers unable to meet the rising orders [2]. - Prices for matcha have increased by 20% due to the supply-demand imbalance, affecting both local and international markets [2]. - Producers are exploring ways to scale up production, including expanding cultivation areas and improving processing techniques to meet global demand [2].