从春天火到秋天，饮品圈的"抹茶浓度"还在飙升。 9月以来，蜜雪冰城、奈雪、古茗、茶百道、沪上阿姨等头部品牌集中推抹茶新品。 多款产品冲上热销榜，"闭眼冲！""被抹茶拿捏了"等好评持续刷屏。 从清爽到浓郁，抹茶的爆款逻辑变了？ 古茗、茶百道、沪上阿姨都在推，入秋后抹茶再爆发 比如，9月3日沪上阿姨上新"千目抹茶芝芝米麻薯"和"千目抹茶生椰大福"。前者将抹茶结合米麻薯和芝士奶盖，后者则搭配生椰乳、米麻薯和顺滑奶冻， 带来清新的浓口感。 紧接着，9月5日奈雪推出"浓抹干酪米布布鲜奶茶"，把抹茶与干酪、米布结合，醇厚的干酪中和抹茶的微苦，被不少网友称"好喝到姥姥家"。 9月11日，古茗推出"生椰抹茶麻薯""抹茶开心椰"两款新品，生椰乳的甜香与抹茶的清香融合，麻薯提升饱腹感，满足秋冬消费者"温暖浓郁"的需求。随 后19日又上新"双重芝士抹茶"，加码抹茶系列。 9月16日，茶百道推出咸法酪系列新品——"千目咸法酪"，超千目径山抹茶搭配咸香法酪，很快在社交平台刷屏，不少消费者直呼"必须焊死在菜单上！" 图片来源于小红书博主：熬夜委员会，已获授权 此外，茶救星球也推出了"一抹厚顶"和"抹香柚子奶"；蜜雪冰城回归了抹茶冰淇淋、 ...

Core Viewpoint - The recent "subsidy war" in the food delivery market has led to unprecedented discounts, significantly increasing order volumes and consumer excitement in Taizhou, with platforms like JD, Meituan, and Ele.me competing aggressively [1][2][7]. Consumer Experience - Consumers have reported experiencing substantial discounts, with offers such as "18 yuan off 18 yuan" and even zero-cost meals becoming common [2][4]. - One consumer shared that they spent only 0.4 yuan on a drink and 8.3 yuan on a meal due to these discounts, highlighting the extreme affordability during this period [5][6]. Market Dynamics - The food delivery platforms have seen a surge in order volumes, with Taobao Flash Purchase and Ele.me reporting over 80 million daily orders, including more than 13 million non-food orders [9]. - Despite the initial high level of subsidies, there has been a noted decrease in discount intensity as of July 9, yet order volumes remain high, particularly for popular chain restaurants and beverage shops [7][9]. Industry Impact - The surge in orders has overwhelmed many businesses, with some reporting daily orders increasing by 20 to 30 [9]. - While the profit margins for coffee shops have remained stable, the competition has pressured the profit margins of chain restaurants and other food services [10].