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今年以来人事变动频频 百年雀巢能否“变”出一个新未来?
Mei Ri Jing Ji Xin Wen· 2025-09-21 13:15
Core Viewpoint - Nestlé Group is undergoing significant leadership changes and business model adjustments in response to challenges in the Chinese market, which has seen a decline in organic growth. Group 1: Leadership Changes - Former CEO Laurent Freixe was dismissed due to an undisclosed office relationship, leading to Philipp Navratil's rapid appointment as the new CEO [1][6] - Paul Bulcke, the chairman of the board, announced his early resignation, with Pablo Isla set to take over on October 1 [1][7] - This year has seen multiple leadership changes within Nestlé China, including the reassignment of key positions such as the general manager of R&D [2][3] Group 2: Business Adjustments - Nestlé's organic growth rate in the Greater China region was reported at -4.2% for the first half of the year, indicating a challenging market environment [1] - The company is shifting from a distribution-driven model to a consumer demand-driven approach, emphasizing speed and flexibility in operations [4][5] - The new R&D leadership is expected to enhance innovation in response to rapidly changing consumer demands in China [2][4] Group 3: Strategic Direction - The recent leadership changes are part of a broader strategy initiated by former CEO Freixe, which included restructuring the Greater China region back into the AOA region [6] - Despite the leadership transitions, the board has expressed confidence that the strategic direction will remain unchanged, focusing on growth and efficiency [7][8] - The company is currently addressing underperforming business units while pursuing six major innovation projects [7]
CEO因“地下恋情”被解雇、董事长提前卸任,大中华区多名高管也换人 百年雀巢今年怎么了?
Mei Ri Jing Ji Xin Wen· 2025-09-18 11:48
每经记者|范芊芊 每经编辑|文多 今年以来,百年食品饮料巨头雀巢集团持续面临人事变动。先是雀巢集团原CEO(首席执行官)Laurent Freixe(傅乐宏)因"办公室恋情"未披露而被解雇, 新任CEO Philipp Navratil火速走马上任。 雀巢集团又在当地时间9月16日宣布董事会主席保罗·薄凯(Paul Bulcke)决定提前卸任,新任董事会主席Pablo Isla将在10月1日接任。 图片来源:雀巢官网截图 傅乐宏上任一年,对中国市场业务也做了不小的调整:首先是大中华区被重新纳入AOA大区(亚洲、大洋洲和非洲大区);再者,公司在大中华区市场频 繁进行人事变动,包括1号位(指负责人)张西强卸任,咖啡业务负责人变动等;此外,业务模式上也有调整。 9月17日,《每日经济新闻》记者从雀巢中国方面确认,雀巢研发中国的总经理也将换人。 这背后是雀巢的中国市场业务在面临"阵痛期"。上半年,雀巢大中华区市场的有机增长率为-4.2%。 不仅仅是雀巢,今年以来,多家食品饮料外企都在调整中国业务。毕竟,中国市场对于食品饮料巨头而言是一个不可忽视的存在,如今的调整是为了公司在 市场变化中稳步前行。就领头羊雀巢集团来看, ...