Core Viewpoint - The Ministry of Agriculture and Rural Affairs is actively promoting agricultural product consumption through various initiatives, aiming to enhance rural income and meet diverse consumer demands [1][2][3][4]. Group 1: Initiatives to Boost Agricultural Product Consumption - The Ministry has implemented measures to broaden income channels for farmers, resulting in stable income growth and increased rural consumption potential [1]. - Development of "three products and one standard" (green, organic, and geographical indication products) is emphasized to improve production levels and meet urban and rural consumer needs [1][2]. - The Ministry is enhancing agricultural multifunctionality by promoting beautiful leisure villages and strengthening rural cultural markets to attract urban consumers [1][3]. Group 2: Focus on Quality and Health - The new consumption trends indicate a growing demand for quality, personalized agricultural products, including brand-name and functional foods [2][3]. - The plan addresses the need for improved dietary nutrition, particularly in protein intake, and aims to enhance public health services and promote healthy consumption [3]. Group 3: Enhancing Consumption Experience - Consumers are increasingly valuing experiential and interactive consumption, leading to initiatives like festive events and themed activities to stimulate urban and rural markets [3][4]. - The Ministry plans to innovate consumption platforms and integrate various consumption modes, including online and offline channels, to enrich consumer experiences [3][4]. Group 4: Improving Supply Chain and Logistics - The plan highlights the importance of efficient agricultural product circulation, proposing improvements in cold chain logistics and market infrastructure to enhance fresh product consumption [4]. - Collaboration between production and sales areas is encouraged to create a cooperative ecosystem that supports agricultural product consumption [4].

Core Viewpoint - The article emphasizes the importance of increasing farmers' income as a key task in the new era, which is essential for implementing the rural revitalization strategy and promoting comprehensive rural development [1] Group 1: Income Sources and Growth - Farmers' income consists of operational income, wage income, property income, and transfer income, with operational and wage incomes being the primary sources [2] - In 2024, the per capita disposable income of rural residents is projected to reach 23,119 yuan, with wage income accounting for 42.39%, operational income for 33.93%, transfer income for 21.17%, and property income for 2.51% [2] - The per capita disposable income of rural residents is expected to grow by 6.3% year-on-year in 2024, with rural income growth outpacing urban income growth [3] Group 2: Challenges in Income Growth - Challenges include low agricultural production efficiency, particularly in grain production, and a lack of diversification in rural industries [3] - The income gap among rural residents in different regions is gradually narrowing, but issues such as low employment quality and insufficient vocational training hinder wage income growth [3] Group 3: Strategies for Increasing Income - A long-term mechanism to promote farmers' income growth is needed, focusing on stabilizing operational and wage income while enhancing property and transfer incomes [4] - Development of modern agriculture is crucial, including optimizing rural industrial layout and integrating primary, secondary, and tertiary industries [4] - Enhancing farmers' employment and entrepreneurial capabilities through vocational education and support for new agricultural business entities is essential [5] Group 4: Land and Policy Reforms - Addressing the relationship between farmers and land is vital, requiring deeper reforms in land systems to grant farmers more property rights [5] - Implementation of strong agricultural support policies is necessary, including a comprehensive subsidy system and risk management mechanisms for farmers [6][7]