Core Viewpoint - The joint implementation plan by ten government departments aims to promote agricultural product consumption by optimizing supply, innovating circulation, and activating the market, aligning with new trends and characteristics in agricultural consumption [1] Group 1: Optimizing Supply of Quality Products - The plan emphasizes the need to optimize the supply of green and high-quality agricultural products, responding to the growing consumer demand for branded and functional food products [2] - Since the 14th Five-Year Plan, 36,000 new certifications for green, organic, and geographical indication products have been issued, a 70% increase compared to the end of the 13th Five-Year Plan, covering various categories including grains, meat, and vegetables [2] - The annual supply of green and high-quality agricultural products exceeds 200 million tons, with a projected sales revenue of 609.78 billion yuan for green food in 2024 [2] Group 2: Enhancing Food Industry and Consumer Health - The food industry will focus on accelerating biotechnological applications, creating specialty food industry clusters, and expanding food consumption to improve the supply-demand match [3] - There is a shift in consumer demand from merely satisfying hunger to prioritizing quality and health, prompting initiatives to promote healthy dietary habits and nutritional public services [3] Group 3: Enriching Consumption Scenarios - The plan aims to diversify agricultural product consumption scenarios, encouraging activities like immersive picking experiences and live-streaming events to enhance consumer engagement [4] - The projected revenue for leisure agriculture in 2024 is nearly 900 billion yuan, indicating a vibrant sector that merges tourism and agriculture [4] Group 4: Improving Urban and Rural Consumption Infrastructure - China has a fresh agricultural product consumption scale of 1 billion tons annually, with logistics directly impacting consumption quality [6] - By the end of 2024, nearly 20 million cubic meters of cold chain facilities will be constructed to support agricultural product logistics, with a 15.8% year-on-year growth in online agricultural product retail sales anticipated [6] - The focus will be on enhancing cold chain logistics networks and establishing a comprehensive agricultural market system to ensure effective product flow from production to consumption [6]

Group 1: Core Insights - The article discusses a new implementation plan issued by ten government departments in China to promote agricultural product consumption, focusing on optimizing supply, innovating circulation, and activating the market [1] - The plan aims to cultivate growth points and expand new spaces in response to changing consumer trends and demands in agricultural products [1] Group 2: Optimizing Supply of Quality Products - There is a growing consumer demand for high-quality, personalized agricultural products, including branded items and functional foods [2] - The Ministry of Agriculture and Rural Affairs has certified 36,000 green, organic, and geographical indication products since the 14th Five-Year Plan, a 70% increase from the end of the 13th Five-Year Plan [2] - The sales revenue of green food is projected to reach 609.78 billion yuan in 2024 [2] Group 3: Enhancing Food Industry - The food industry is focusing on accelerating biotechnology applications, creating specialty food industry clusters, and expanding food consumption [3] - There is a shift in consumer dietary preferences towards healthier options, prompting the development of nutritional recipes and public health services [3] Group 4: Enriching Consumption Scenarios - The plan emphasizes the need to diversify agricultural product consumption scenarios, such as immersive experiences in farms and live-streaming events [4] - Rural leisure tourism is highlighted as a key avenue for enhancing consumer experiences and expanding new consumption spaces, with projected revenue of nearly 900 billion yuan in 2024 [4] Group 5: Improving Urban and Rural Consumption Infrastructure - China has a massive fresh agricultural product consumption scale of 1 billion tons annually, making the logistics and circulation of these products crucial [6] - The Ministry of Commerce is supporting the construction of nearly 20 million cubic meters of cold chain facilities by the end of 2024 [6] - The Ministry of Agriculture and Rural Affairs is focusing on cold chain logistics network construction, with over 98 million cubic meters of new cold storage capacity planned [6]

Core Viewpoint - The Ministry of Agriculture and Rural Affairs, along with nine other departments, has released the "Implementation Plan for Promoting Agricultural Product Consumption," aiming to enhance consumer confidence and strengthen brand leadership in agricultural products [1]. Group 1: Consumption Trends - Agricultural product consumption is increasingly focused on quality and personalization, with a rapid growth in demand for branded agricultural products and new functional foods [2]. - The plan emphasizes optimizing the supply of green and high-quality agricultural products, enhancing quality evaluation, and developing new processing products to meet consumer demands [2]. - There is a significant opportunity for improving dietary nutrition among residents, particularly in the intake of high-quality proteins like soy and dairy products [2]. Group 2: Consumption Scenarios - Consumers are placing greater importance on experiential and interactive aspects of consumption, seeking not only product quality but also social and cultural engagement [3]. - The plan proposes innovative consumption platforms, such as the "Chinese Farmers' Harvest Festival" and various promotional activities to stimulate urban and rural consumption [3]. - It also emphasizes the need for improved logistics and supply chain collaboration to enhance the quality of agricultural product consumption [3]. Group 3: Implementation and Collaboration - The Ministry plans to work with relevant departments to ensure the effective implementation of the plan, encouraging local adaptations and mobilizing social participation [3].

Core Viewpoint - The Ministry of Agriculture and Rural Affairs is actively promoting agricultural product consumption through various initiatives, aiming to enhance rural income and meet diverse consumer demands [1][2][3][4]. Group 1: Initiatives to Boost Agricultural Product Consumption - The Ministry has implemented measures to broaden income channels for farmers, resulting in stable income growth and increased rural consumption potential [1]. - Development of "three products and one standard" (green, organic, and geographical indication products) is emphasized to improve production levels and meet urban and rural consumer needs [1][2]. - The Ministry is enhancing agricultural multifunctionality by promoting beautiful leisure villages and strengthening rural cultural markets to attract urban consumers [1][3]. Group 2: Focus on Quality and Health - The new consumption trends indicate a growing demand for quality, personalized agricultural products, including brand-name and functional foods [2][3]. - The plan addresses the need for improved dietary nutrition, particularly in protein intake, and aims to enhance public health services and promote healthy consumption [3]. Group 3: Enhancing Consumption Experience - Consumers are increasingly valuing experiential and interactive consumption, leading to initiatives like festive events and themed activities to stimulate urban and rural markets [3][4]. - The Ministry plans to innovate consumption platforms and integrate various consumption modes, including online and offline channels, to enrich consumer experiences [3][4]. Group 4: Improving Supply Chain and Logistics - The plan highlights the importance of efficient agricultural product circulation, proposing improvements in cold chain logistics and market infrastructure to enhance fresh product consumption [4]. - Collaboration between production and sales areas is encouraged to create a cooperative ecosystem that supports agricultural product consumption [4].