Core Insights - The domestic tourism market in China experienced a significant surge during the May Day holiday, with 314 million domestic trips taken, representing a year-on-year increase of 6.4%, and total spending reaching 180.27 billion yuan, up 8.0% from the previous year [1] - The travel demand was driven by favorable weather conditions and the trend of combining holidays, leading to a historic high in travel enthusiasm, which is expected to extend into the following weekend [1] Group 1: Travel Trends - The travel market showed a diverse range of popular destinations, with major cities like Beijing, Shanghai, and Sanya leading the way, and a notable increase in long-distance travel to regions such as Qinghai and Xinjiang, where ticket sales doubled compared to last year [4] - The trend of "reverse tourism" gained traction, with smaller cities and rural areas attracting visitors due to their affordability and lower crowd levels, resulting in a 30% increase in hotel bookings in county-level cities [4][5] Group 2: Consumer Demographics - The consumer base for tourism has become more diverse, with a 30% increase in first-time flight bookings, particularly among younger travelers aged 19-22 and older travelers aged 60-80, whose bookings rose by 40% [5][8] - The "new silver-haired" demographic, aged 55-60, showed a strong inclination towards quality travel experiences, with a 47% increase in hotel bookings, particularly for high-end accommodations [8] Group 3: Emerging Travel Preferences - There is a growing trend of pet-friendly travel, with a 30% increase in bookings for pet-friendly hotels during the May Day holiday, reflecting a shift towards accommodating pet owners in the tourism market [9] - The market is transitioning from "scale expansion" to "quality upgrade," with rising demand for differentiated experiences such as family-friendly travel and cultural integration [9]