Group 1: Travel and Transportation Trends - The travel demand during the May Day holiday reached a new high, with an estimated 1.467 billion people traveling from May 1 to May 5, averaging 293 million daily, a year-on-year increase of 8% [2] - Didi's ride-hailing demand during the holiday increased by 17% compared to last year, marking the hottest May Day holiday on record, with intercity ride-hailing demand rising by 29% [2] - The top three scenarios for ride-hailing demand were dining, major transportation hubs, and shopping areas, with significant increases in demand for tourist attractions, hotels, and pet services, rising by 30%, 28%, and 27% respectively [2] Group 2: Emerging Consumer Preferences - The leisure camping orders surged by 390% during the May Day holiday, while club and exhibition-related orders increased by over 200% [3] - The trend of "changing outfits for travel photography" became popular among younger consumers, with ride-hailing demand for travel photography locations increasing by 54%, half of which came from users born after 2000 and 1995 [3] - Concerts and various events significantly boosted ride-hailing orders, with specific concerts and festivals leading to demand increases of over 300% [3] Group 3: Rental and International User Trends - Didi's car rental orders grew by 13% during the May Day holiday, with over 70% of orders coming from users born in the 1990s and 2000s [4] - The number of ride-hailing orders from inbound users surged by 75% year-on-year during the holiday period, driven by international events such as the Canton Fair and the Shanghai International Auto Show [6]

Group 1 - The domestic tourism market is experiencing a strong recovery, with travel heat and per capita spending surpassing last year's levels [3][4] - Data from various platforms indicate a significant increase in travel activities, with hotel bookings covering 1,837 cities globally, an increase of 432 cities compared to last year [3] - The trend of "拼假" (combining holidays) has led to a surge in long-distance travel, with popular destinations like Qinghai and Xinjiang seeing ticket sales increase by 1-2 times year-on-year [3][4] Group 2 - Cross-border travel is also on the rise, with outbound and inbound markets both showing strong growth; international cruise bookings have increased by over 60% year-on-year [5] - Inbound tourism is recovering robustly, with a 130% year-on-year increase in orders during the "五一" holiday, particularly in cities like Shanghai and Shenzhen [5] - The introduction of enhanced tax refund policies for outbound tourists is contributing to the growth of the inbound tourism market [5]

Group 1 - The "May Day" holiday has seen a surge in tourism, with a significant increase in travel enthusiasm reflected in crowded scenic spots and fully booked hotels, indicating a strong desire for a better quality of life [1][4] - On the first day of the holiday, over 340 million people are expected to travel across regions, marking an 8.0% year-on-year increase, with road travel accounting for over 314 million people, up 7.8% [2] - The railway sector has also experienced record numbers, with 23.12 million passengers sent on May 1, the highest single-day figure in history, and an additional 19.3 million expected on May 2 [2] Group 2 - Long-distance and in-depth travel have become new market drivers, with domestic long-distance travel bookings accounting for 46%, and significant double-digit growth in flights, car rentals, hotels, train tickets, and homestays [4] - Various tourism formats, including rural tourism and smart tourism, have enriched the visitor experience, leading to a strong start for the tourism market in many regions [4] - Iconic attractions like the Forbidden City in Beijing continue to attract large crowds, including an increasing number of foreign tourists, as China's visa policies become more favorable [9] Group 3 - In Hong Kong, a drone show featuring 1,000 drones took place, contributing to the festive atmosphere, with nearly 590,000 people entering and exiting the region by May 1, including over 182,000 from the mainland [11]

Group 1 - The "May Day" holiday has seen a significant boost in China's tourism market, with various regions experiencing a surge in visitor numbers and activities [1][3][5] - The 13th Henan Province Zhonghua Xuanyuan Dragon Boat Race featured 78 teams and over 1,800 participants, showcasing competitive spirit and local culture [3] - In Guangdong Dongguan, the "Qi Long" dragon boat event attracted many visitors, marking the official start of the Dragon Boat Month with cultural activities [5] Group 2 - Shaanxi Hanzhong launched 84 promotional activities to stimulate consumption during the holiday, including a Hanfu parade with over 500 participants [7] - The Hong Kong-Zhuhai-Macao Bridge has become a popular tourist destination, with over 6,800 reservations for visits during the holiday, a 50% increase compared to normal days [10] - Xinjiang's Tianshan Tianchi Lake opened to visitors after a winter freeze, welcoming tourists to enjoy the natural scenery [12] Group 3 - Shandong Laizhou introduced creative activities themed "Breathing Forest, Fun Labor" to attract tourists to experience ecological beauty [15] - Museum visits surged during the holiday, with special events like "The Director Takes You to Tour the Exhibition Hall" at the Yin Ruins Museum in Anyang, Henan [18] - Jiangsu Jurong launched a "City Reception Hall" concept with immersive night tours featuring water curtain light shows and cultural markets [21] Group 4 - Online travel platforms reported that long-distance and in-depth travel have become new drivers for the tourism market, with 46% of domestic long-distance travel bookings during the holiday [23] - There was a double-digit growth in bookings for flights, car rentals, hotels, train tickets, and homestays, with Beijing, Shanghai, Shaanxi, Sichuan, and Jiangsu emerging as popular destinations [23]