Core Viewpoint - The article discusses the changing nature of the Chinese New Year celebrations, highlighting the financial pressures on individuals and the commercialization of the holiday, while promoting Pinduoduo's subsidies and discounts for purchasing New Year goods [2][21]. Group 1: New Year Spending Trends - The article notes that the New Year has transformed from a joyful celebration into a financial burden for many, with individuals feeling pressured to spend excessively on gifts and goods to maintain social status [2][4]. - It emphasizes the concept of "keeping up appearances" during the New Year, where individuals buy expensive gifts despite financial constraints, leading to feelings of regret [4][18]. Group 2: Pinduoduo's Offerings - Pinduoduo launches a "100 Billion Subsidy New Year Goods Festival" starting January 8, offering significant discounts on a wide range of products, including food, beverages, and gifts [2][21]. - The article highlights specific products available at discounted prices, such as 4 barrels of Lu Hua peanut oil for 52 yuan, which is over 100 yuan cheaper than supermarkets [8]. - It mentions the availability of popular snacks and beverages, like Xu Fu Ji chocolates and Coca-Cola, at competitive prices, reinforcing the value proposition of Pinduoduo [8][9]. Group 3: Personal Rewards and Gifting - The article suggests that the New Year is also a time for self-reward, with mentions of high-end products like the iPhone 17 being offered at discounted prices, such as 5,099 yuan for the base model [11]. - It discusses the importance of thoughtful gifting, recommending items like the "Xiao Xian Dun" bird's nest gift box and "Sea Blue Mystery" skincare set as ways to convey care and social status without overspending [18][19]. - The article also highlights the appeal of toys like LEGO for children, which serve as both entertainment and educational tools, making them suitable gifts for the New Year [19][20]. Group 4: Consumer Empowerment - The article emphasizes that consumers can choose between high-end and budget-friendly options on Pinduoduo, allowing them to make informed decisions without succumbing to social pressures [22]. - It concludes by stating that the New Year should not be a financial burden but rather a time for relaxation and enjoyment, with Pinduoduo's subsidies making it easier to celebrate without overspending [21][22].