依托第五代DM技术，2026款海豹05DM-i加推的两款新车型，成为行业首款纯电续航突破210km的A级 插混轿车，纯电里程是同级车型的两倍，可轻松覆盖一周通勤，满足用户高频次代步出行所需。配合低 至2.79L/100km的亏电油耗及满油满电2110km的综合续航里程，让用户尽享"低成本，0焦虑"的高价值 用车体验。 智能方面，新车搭载了同级鲜有的天神之眼 C - 辅助驾驶（DiPilot 100），支持高快领航、智能泊车、 拨杆变道等20余项功能，为用户带来覆盖全场景的智慧家轿新体验。秉承着"入门即高配"的理念，2026 款海豹05DM-i全系标配超100项的核心配置，涵盖智能、安全与舒适多个领域。在此基础之上，新车还 进一步配备了主驾6向电动调节、副驾4向电动调节、12.8英寸DiLink大屏、全景影像、TPMS直接式胎 压监测系统、48kW直流快充、双温区空调等越级舒享配置，全面提升驾乘品质感。 海豹06DM-i超享版 重新定义中型插混家轿标杆 商报记者 郭雨昕 日前，比亚迪（002594）海洋网旗下两款重磅家轿——2026款海豹05DM-i与海豹06DM-i超享版，正式 宣布分别加推两款纯电续航高达2 ...

Core Viewpoint - BYD has launched two new models of the 2026 Seal series, the Seal 05DM-i and Seal 06DM-i, featuring a pure electric range of up to 210 km, targeting the growing demand for high-performance hybrid sedans in the market [1][16]. Group 1: Product Launch Details - The 2026 Seal 05DM-i introduces two new variants, the 210KM Premium and 210KM Flagship, priced between 89,800 to 99,800 yuan [1]. - The Seal 06DM-i Super Enjoy Edition also offers two variants, the 210KM Enjoy and 210KM Flagship, with prices ranging from 116,800 to 126,800 yuan [1]. - Customers can benefit from various purchasing incentives, including zero down payment, zero interest, trade-in subsidies, and a two-year free vehicle data plan [1]. Group 2: Technical Specifications - The 2026 Seal 05DM-i is the first A-class hybrid sedan to achieve a pure electric range exceeding 210 km, with a fuel consumption rate as low as 2.79L/100km and a total range of 2110 km [5]. - The Seal 06DM-i Super Enjoy Edition enhances driving experience with improved electric range, reducing charging frequency and increasing the proportion of electric travel for daily commutes [9]. Group 3: Smart Features and Comfort - Both models are equipped with advanced driver assistance systems, including the DiPilot 100, which offers over 20 functions such as high-speed navigation and intelligent parking [7]. - The Seal 06DM-i features a cloud-based intelligent damping control system for enhanced ride comfort and driving pleasure, along with a robust safety framework including seven airbags and a tire blowout stability control system [11]. Group 4: Interior and User Experience - The interior of the new models focuses on creating a high-quality mobile space, featuring adjustable seats with heating and cooling functions, a dual-zone climate control system, and a panoramic sunroof [13][14]. - Additional amenities include a car refrigerator with adjustable temperature settings, wireless phone charging, and customizable ambient lighting to enhance the overall user experience [14]. Group 5: Market Positioning - The launch of the 2026 Seal 05DM-i and Seal 06DM-i Super Enjoy Edition represents BYD's strategic market positioning, catering to mainstream family users seeking high intelligence and cost-effective hybrid sedans, while also appealing to those desiring superior driving quality and comfort [16].

Core Insights - The launch of Geely Galaxy Star 6 at a competitive price of 68,800 to 99,800 yuan intensifies competition in the A-class plug-in hybrid sedan market, which is already highly contested [2][5][6] - The vehicle emphasizes low operating costs, with an official fuel consumption of 2.8L/100km and a pure electric range of 125km, appealing to budget-conscious consumers [3][4] - Geely aims to capture market share in the 80,000 to 100,000 yuan segment, which is crucial for family users and represents a significant portion of sales in the A-class sedan market [6] Market Context - The A-class sedan market has shifted significantly over the past decade, with domestic brands now occupying seven of the top ten sales positions, showcasing their competitive edge in the electric vehicle transition [5][6] - The introduction of the Star 6 is a direct challenge to existing pricing structures, particularly against competitors like BYD and Changan, who have set lower price points for similar vehicles [5][6] Product Features - The Star 6 features the new generation Raytheon AI hybrid system, which optimizes energy consumption based on driving conditions and habits, enhancing economic efficiency [3][4] - The vehicle boasts a spacious interior with 27 storage compartments and a trunk capacity of 609L, exceeding many competitors in the same class [4] - Safety features include a high-strength steel body and a battery system that has passed rigorous safety tests, ensuring consumer confidence in the product [4] Competitive Landscape - The A-class plug-in hybrid sedan market is becoming increasingly competitive, with various brands vying for dominance, which ultimately benefits consumers through improved pricing and features [6][7] - Geely's strategy with the Star 6 is to provide a cost-effective product that meets or exceeds consumer expectations in terms of space and configuration, while also addressing the challenges of maintaining product quality amid price competition [7]

Core Insights - The article discusses the challenges and strategic repositioning of the Roewe brand in the competitive Chinese new energy vehicle market, highlighting its recent launch of the M7 DMH model as a potential turning point for the brand [2][3][4]. Market Context - The Chinese new energy vehicle market is characterized by intense competition, particularly in the SUV segment, while the sedan market, especially mid-to-large sedans, is experiencing a resurgence [3]. - Consumer preferences are shifting towards sedans due to their comfort and space, which SUVs may not adequately provide [3]. Strategic Repositioning - Roewe's introduction of the M7 DMH at a starting price of 85,800 yuan aims to capture market attention by offering a large, well-equipped hybrid vehicle at an entry-level price point [2][3]. - The brand's strategy focuses on the long-term viability of hybrid vehicles, as articulated by Roewe's brand manager, emphasizing the coexistence of different powertrains in the market [3]. Challenges Ahead - The brand faces significant competition from established players like BYD and Geely, which have already built scale advantages in the hybrid segment [3][4]. - There is a concern that relying solely on a low-price strategy may not translate into sustainable market presence or brand recognition in the long run [4][6]. Brand Transformation Efforts - Roewe is accelerating its product launch schedule, aiming to introduce a new model every quarter to maintain market visibility and reduce periods of inactivity [5]. - The company is also focusing on rebuilding its distribution and service network, having signed 150 new dealerships in three months, recognizing past shortcomings in these areas [5]. - A push towards smart technology integration is underway, with Roewe partnering with ByteDance to enhance its vehicle's intelligent features [5]. Pricing Strategy and Market Dynamics - The aggressive pricing strategy of the M7 DMH, combined with competitive features, has garnered media attention, but there are concerns about its long-term impact on brand equity and profitability [6][7]. - The reliance on low pricing may lead to a perception of Roewe as a price-sensitive brand, which could hinder its ability to maintain sales once subsidies or promotions are reduced [7]. Competitive Landscape - The hybrid sedan market is not devoid of competition, with established brands already holding significant market share, making it challenging for Roewe to expand its footprint [8]. - Roewe's international strategy appears less defined compared to its sibling brand MG, which has successfully penetrated the European market [8]. Conclusion - Roewe's recent initiatives, including the launch of the M7 DMH, represent a critical effort to regain market relevance amid increasing competition and internal resource allocation challenges within SAIC [8].