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夸克“C计划”曝光:对话助手、AI眼镜落地,将涉及PC业务
Bei Ke Cai Jing· 2025-10-24 06:28
Core Insights - Alibaba's AI application Quark has launched its "C Plan," which is seen as a strategic move to capture the new entry point for AI super applications in the consumer market [1][4] - The "C Plan" is a long-term strategy that will extend beyond a single product, aiming to create a multi-terminal AI ecosystem [1][4] - The Quark app now features a dialogue assistant that integrates deeply with its native functions, allowing users to perform complex queries and actions seamlessly [4][5] Group 1: AI Assistant and Features - The Quark app offers two modes: "Search" and "Assistant," enhancing user interaction [3] - The dialogue assistant can trigger precise searches and utilize features like AI camera for image recognition, catering to various user needs such as homework assistance and multi-language translation [5] - The launch of the dialogue assistant marks the first step in Alibaba's broader AI strategy, positioning it against competitors like ByteDance's Doubao [5][8] Group 2: AI Glasses and Market Position - Quark AI glasses were launched alongside the dialogue assistant, quickly becoming a top-selling brand in the smart glasses category on Tmall [6] - The AI glasses feature advanced technology, including dual flagship chips and a comprehensive prescription solution for users with myopia [6] - The market for AI glasses is projected to grow significantly, with a forecasted 188% increase in sales by 2025, indicating a potential for a billion-dollar market [6][7] Group 3: Competitive Landscape - The AI glasses market is becoming increasingly competitive, with major players like Xiaomi, Baidu, and Huawei entering the space [7] - The domestic AI to C landscape has evolved into a competitive ecosystem dominated by major companies, each leveraging their unique strengths to capture market share [8][9] - Data indicates that the user base for AI applications is substantial, with millions of users across various platforms, highlighting the importance of multi-device coverage for seamless user experience [9]