Core Insights - The article highlights the significant discrepancy between advertised annualized returns of bank wealth management products and their actual performance, with many products showing much lower returns after purchase [1][2][4] - The phenomenon of "yield assassins" is emerging, where banks manipulate the display of returns to attract investors while concealing the true performance metrics [1][4][5] Summary by Sections Yield Discrepancy - Many banks prominently display "annualized returns since inception," which are often inflated, while more relevant short-term performance metrics are buried in the app interface [1][2][3] - For instance, a product advertised with a 2.93% annualized return actually yielded only 1.05% over the last three months, indicating a significant gap between perceived and actual returns [2][3] Misleading Practices - Some banks engage in practices such as "ranking" new products by temporarily inflating their returns, which misleads investors about the sustainability of these yields [4][5] - The use of complex fee structures, such as "excess performance fees," further complicates the understanding of actual returns, often leading to unexpected deductions from investors' earnings [7][8] Market Trends - The bank wealth management market has grown to 31.6 trillion yuan, with expectations of continued growth despite declining yields in fixed-income products [9][12] - The average annualized return for fixed-income products has decreased, with the latest figures showing a drop to 2.30% for one-month products and 2.73% for three-month products [11][12] Product Types and Future Outlook - Fixed-income products dominate the wealth management landscape, comprising over 95% of the total product scale, but are facing pressure from declining interest rates [10][11] - The trend towards "fixed income plus" products, which combine stable fixed-income assets with higher-risk investments, is expected to grow, potentially becoming a key driver for future market expansion [12]