Core Insights - The Chinese absorbent hygiene products industry is currently driven by dual forces of policy regulation and consumer upgrade, with a focus on product quality and safety [1][8][29] Industry Overview - The absorbent hygiene products are defined as disposable items that come into direct contact with the human body, primarily made from materials like fluff pulp, non-woven fabric, and superabsorbent polymers [5][23] - The product categories include female hygiene products, baby care products, adult incontinence products, and other special-purpose items [5][6] Market Dynamics - Female consumers remain the dominant force in the market, while the adult incontinence products segment shows significant growth potential, with some companies already leading in this area [1][8] - The market size for absorbent hygiene products is projected to grow from 1127 billion yuan in 2020 to 1321.3 billion yuan by 2024, with a compound annual growth rate (CAGR) of 2.7% [17][13] Regulatory Environment - New national standards will be implemented in 2025, covering hygiene requirements, odor evaluation, and production monitoring, which will enhance product quality and safety [1][10][29] - The new standards address previous regulatory gaps and aim to improve consumer safety, especially in sensitive product categories like sanitary napkins and diapers [8][29] Consumer Trends - There is a growing awareness among consumers regarding health and safety, leading brands to innovate and upscale their products [1][27] - The female hygiene products market is expected to grow from 563 billion yuan in 2018 to 867.1 billion yuan by 2024, with a CAGR of 7.5% [27][28] Competitive Landscape - The market is witnessing a transformation with foreign brands focusing on existing markets while domestic brands and new entrants are rapidly gaining market share through innovation and targeted marketing [40] - The concentration ratio (CR10) of female hygiene products is decreasing, indicating a shift towards a more competitive landscape with rising domestic brands [40][33]