Core Viewpoint - The new national standard for sanitary napkins, considered the strictest in history, officially took effect on July 1, 2024, addressing significant industry issues and enhancing product safety and quality [3][4]. Summary by Sections New National Standard Overview - The new standard, titled "Hygienic Requirements for Disposable Sanitary Products" (GB 15979—2024), replaces the previous standard from 2002, marking the first update in 22 years [4][5]. Key Revisions in the New Standard - The new standard revises five main areas: 1. **Scope Adjustment**: Clarifies that "disposable sanitary products" include menstrual hygiene products, incontinence products, sanitary wipes, and antimicrobial agents, adding definitions for new categories [5]. 2. **Raw Material Requirements**: Introduces restrictions on prohibited substances in raw materials and specifies production water quality [6]. 3. **Production Process Hygiene**: Merges initial contamination monitoring with production hygiene requirements [6]. 4. **Product Hygiene Standards**: Enhances hygiene requirements based on health risks, including pH levels and allowable residue of fluorescent whitening agents [7]. 5. **Testing Methods Update**: Revises fungal testing methods and improves detection methods for ethylene oxide residues and other physical and chemical indicators [7]. Addressing Industry Pain Points - The new standard directly tackles three major issues: 1. Prohibition of recycled materials, eliminating substandard cotton [7]. 2. Introduction of identification for sanitary tampons [7]. 3. Elimination of misleading product claims [7]. Brand Responses to New Standard - Various brands have responded to the new standard: - **Dove**: Committed to producing products that meet the new standards, with new products expected by 2025 [8]. - **Kimberly-Clark**: Confirmed that current products comply with the new standards [9]. - **Sofy**: Assured that products produced from July 2023 will adhere to the new standards [9]. - **ABC Brand**: Acknowledged the need for time to fully comply with the new standards [9]. Transition Period for Old Products - Products manufactured or imported before the new standard can still be sold until their expiration date, provided they meet the old standard [11]. Consumers are advised to prioritize purchasing products labeled with the new standard [11].

6月21日，有安徽的消费者在社交平台发布视频投诉称，她在多盒未拆封的"轻时间"品牌卫生棉条中拆出纸巾和卫龙亲嘴烧，此事随即引发关注。 6月22日，该消费者告诉南都湾财社记者，她是在轻时间的官方旗舰店购买该产品的，涉事产品已寄回给商家，目前她已与企业沟通协商，相关产品也进入 警方调查程序，"等商家有最新进展，我会第一时间发布视频的"。据消费者提供的订单截图，她于轻时间旗舰店购买了30支卫生棉条，花费39.9元。 受访者供图 同日，"轻时间"品牌母公司优立美（湖北）科技有限公司工作人员回应南都湾财社记者称，针对此事公司已成立专项调查小组，该工作人员称将把记者采访 反馈至领导处，截至发稿前记者未得到更多回应。 轻时间官方客服回应南都湾财社记者称，企业不排除有人恶意破坏，已经第一时间报警了。该客服表示，公司生产线是封闭的高速自动产线，生产过程是连 续的，全程都有高速摄像机进行异常抓拍，辣条这么大的异物是不可能混入生产线而不被发现的。 记者注意到，有网友就此事在社交平台私信咨询了轻时间品牌主理人，该主理人亦回应称，视频中的异物几乎可以断定不可能在生产过程中混入，"我们已 经报警，在警察调查结果出来前我们只能保持沉默。我 ...

报告共计：页 我将从市场规模、电商表现、行业格局、消费趋势以及行业挑战与机遇等方面，对纸品与卫生巾行业进行总结。 纸品与卫生巾行业总结 今天分享的是：Nint任拓：2025年纸品卫生巾行业报告 纸品与卫生巾行业呈现出多维度的发展态势。在市场规模上，生活用纸市场规模稳步增长，2022年达1571亿元，2015 - 2022年CAGR为8.1% ，其人均消费量 低于发达国家，存在增长空间。卫生巾市场2022年规模991亿元，2012 - 2022年CAGR为5.9% ，增长相对平缓，人均消费量也有提升潜力。 电商成为推动行业发展的重要力量。2021 - 2024年，纸品/湿巾行业CAGR达16%，2024年市场规模超350亿元；卫生巾大行业CAGR达17%，2024年市场规模 超180亿元。2024年湿巾增速超30%领跑，卫生巾增长28%，大促月整体销额占比超40%，2025年Q1纸品/湿巾部分主流类目销额超290亿，卫生巾销额暴涨 38%。 纸品行业格局中，生活用纸体量最大，湿巾增速最快，CR10相对平稳。生活用纸好评上升但存在质量等问题，功能呈现场景化细分，如生鲜专用吸水纸等 新场景产品增速高。湿巾消费者对功 ...