Core Insights - The company is experiencing a phase of recovery in the infant formula market, although the overall birth rate remains under pressure in the coming years [1][2] - The company plans to strengthen its core infant formula business, accelerate new product launches, and implement refined channel operations to explore new market growth opportunities [1][2] Company Strategy - The company has identified three core strategies: focus on core business and advantages, agility in responding to consumer needs, and enhancing team cohesion to tackle market challenges [1] - The company has achieved double-digit revenue growth for four consecutive years, indicating the effectiveness of its strategies [1] Market Performance - In 2024, the company's revenue from its professional nutrition business in China is projected to reach €1.218 billion, with operating profit increasing to €227 million [2] - The company's brand, Friso, has shown strong growth in the Chinese market, contributing significantly to overall revenue [2] Market Trends - The overall sales of infant formula are expected to decline by 5.9% in 2024, but the decline has narrowed to 0.8% in the first quarter of this year [2] - The high-end segment of the infant formula market is growing faster than the mid-range segment, with consumers increasingly prioritizing quality and experience [2] Investment in China - China is a crucial market for the company, and it plans to increase investments in the region while enhancing local market responsiveness [3] - The company is considering moving product testing to China to improve the efficiency of new product launches [3]

Core Insights - Zhang Zhanhong, the new president of FrieslandCampina's professional nutrition division in China, emphasizes the company's successful strategy evidenced by four consecutive years of double-digit growth in the Chinese market [1] - The company is focusing on three core strategies: focus, agility, and cohesion to strengthen its core business and enhance operational efficiency [1] Company Performance - FrieslandCampina's revenue in 2024 decreased by 1.1% to €12.9 billion, while operating profit increased to €527 million and net profit rose to €321 million [3] - The professional nutrition business, including the brand "Friso," saw a revenue increase of 6% to €1.218 billion, with operating profit up by 16.4% to €227 million, driven by strong growth in the Chinese market [3] Market Trends - The overall sales of infant formula are projected to decline by 5.9% in 2024, with a smaller decline of 0.8% in the first quarter of 2025, indicating a potential market recovery [2] - There is a direct correlation between marriage rates and the infant formula market, with a 20% decrease in marriage registrations in 2024, which may impact future birth rates [2] - New consumer trends show that younger parents prioritize milk source, quality, and functionality, seeking natural, organic, and high-quality products [2]