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为什么有战略眼光的人,都在设计“人生商业模式”
3 6 Ke· 2025-10-10 09:50
一个人单点能力越突出,反而越难出头。 怎么说呢? 你越擅长、越依赖某个专业技能,就越容易陷入"专家视角"。 眼里只有技术细节,却忽略了用户的真实感受和场景。 最近1年,我深度陪跑了30家企业,又给想转型的职场人做了80次咨询后。 有一个极其深刻的体会: 我们很多专家型客户做短视频和直播,一上来就大讲专业干货,数据、模型、方法论一套一套的,结果 发现根本没几个人听。 为什么? 因为用户不关心你的专业有多深,他们只关心"这与我有什么关系?" "我能不能复制下来自己做?能不能解决我的问题"。 其实,真正能在直播间把货卖出去的,用的不是专家语境,而是用户语境。 你需要把你的专业,打碎了、揉烂了,融入到一个解决用户具体问题的场景里去讲。 专业,本质上是一个单点能力。 如果你没有能力把它嵌入到自己构建的系统,那你就永远是一颗棋子。 我能转型成功最核心的原因就是,没有沉迷于打磨专业能力,而专注构建系统。 为什么我要这么做? 只有一个单点能力,赚钱的天花板就被卡得死死的。 比如我韩叙,在职场的独门绝技是运营能力,干到顶,一年大几百万的收入可能就是天花板了。 而且这收入还不持续,我没有决定权,到了40岁,大概率会被更年轻、更便 ...
菲仕兰专业营养品中国总裁张展红:以三大策略驱动营收双位数增长
Zheng Quan Ri Bao Wang· 2025-06-02 13:03
Core Insights - The company is experiencing a phase of recovery in the infant formula market, although the overall birth rate remains under pressure in the coming years [1][2] - The company plans to strengthen its core infant formula business, accelerate new product launches, and implement refined channel operations to explore new market growth opportunities [1][2] Company Strategy - The company has identified three core strategies: focus on core business and advantages, agility in responding to consumer needs, and enhancing team cohesion to tackle market challenges [1] - The company has achieved double-digit revenue growth for four consecutive years, indicating the effectiveness of its strategies [1] Market Performance - In 2024, the company's revenue from its professional nutrition business in China is projected to reach €1.218 billion, with operating profit increasing to €227 million [2] - The company's brand, Friso, has shown strong growth in the Chinese market, contributing significantly to overall revenue [2] Market Trends - The overall sales of infant formula are expected to decline by 5.9% in 2024, but the decline has narrowed to 0.8% in the first quarter of this year [2] - The high-end segment of the infant formula market is growing faster than the mid-range segment, with consumers increasingly prioritizing quality and experience [2] Investment in China - China is a crucial market for the company, and it plans to increase investments in the region while enhancing local market responsiveness [3] - The company is considering moving product testing to China to improve the efficiency of new product launches [3]
菲仕兰中国总裁张展红:奶粉行业阶段性回暖,但压力还在后面
Jing Ji Guan Cha Wang· 2025-06-01 02:35
Core Insights - Zhang Zhanhong, the new president of FrieslandCampina's professional nutrition division in China, emphasizes the company's successful strategy evidenced by four consecutive years of double-digit growth in the Chinese market [1] - The company is focusing on three core strategies: focus, agility, and cohesion to strengthen its core business and enhance operational efficiency [1] Company Performance - FrieslandCampina's revenue in 2024 decreased by 1.1% to €12.9 billion, while operating profit increased to €527 million and net profit rose to €321 million [3] - The professional nutrition business, including the brand "Friso," saw a revenue increase of 6% to €1.218 billion, with operating profit up by 16.4% to €227 million, driven by strong growth in the Chinese market [3] Market Trends - The overall sales of infant formula are projected to decline by 5.9% in 2024, with a smaller decline of 0.8% in the first quarter of 2025, indicating a potential market recovery [2] - There is a direct correlation between marriage rates and the infant formula market, with a 20% decrease in marriage registrations in 2024, which may impact future birth rates [2] - New consumer trends show that younger parents prioritize milk source, quality, and functionality, seeking natural, organic, and high-quality products [2]