Investment Rating - The report maintains an "Outperform" rating for the company [2][6]. Core Insights - The company reported a narrowing decline in quarterly profits, indicating effective cost control measures [6]. - For the first half of 2025, the company achieved a revenue of 5.35 billion yuan, representing a year-on-year growth of 28.0%, while the net profit attributable to the parent company was 170 million yuan, down 28.2% year-on-year [6][7]. - The apparel category showed rapid growth, with revenue of 3.93 billion yuan, up 30.9% year-on-year, accounting for 73.9% of total revenue [6]. - The company is leveraging a technology-driven approach in cross-border e-commerce, focusing on brand strategy development and market expansion [6]. Financial Data and Profit Forecast - Total revenue projections for 2025 are estimated at 12.534 billion yuan, with a year-on-year growth rate of 22.0% [5]. - The net profit attributable to the parent company is forecasted to be 341 million yuan for 2025, reflecting a significant recovery with a growth rate of 59.3% [5]. - The gross margin is expected to stabilize around 44.0% for 2025, with a return on equity (ROE) projected at 12.2% [5].