Investment Rating - The report maintains an "Outperform" rating for the company [2][6]. Core Insights - The company reported a narrowing decline in quarterly profits, indicating effective cost control measures [6]. - For the first half of 2025, the company achieved a revenue of 5.35 billion yuan, representing a year-on-year growth of 28.0%, while the net profit attributable to the parent company was 170 million yuan, down 28.2% year-on-year [6][7]. - The apparel category showed rapid growth, with revenue of 3.93 billion yuan, up 30.9% year-on-year, accounting for 73.9% of total revenue [6]. - The company is leveraging a technology-driven approach in cross-border e-commerce, focusing on brand strategy development and market expansion [6]. Financial Data and Profit Forecast - Total revenue projections for 2025 are estimated at 12.534 billion yuan, with a year-on-year growth rate of 22.0% [5]. - The net profit attributable to the parent company is forecasted to be 341 million yuan for 2025, reflecting a significant recovery with a growth rate of 59.3% [5]. - The gross margin is expected to stabilize around 44.0% for 2025, with a return on equity (ROE) projected at 12.2% [5].

Investment Rating - The report maintains an "Outperform" rating for the company [1] Core Insights - The company reported impressive revenue growth, with total revenue for 2024 reaching 10.28 billion yuan, a year-on-year increase of 56.5%, while net profit declined by 36.2% to 214 million yuan due to increased promotional expenses and competition in the e-commerce sector [6][7] - The company is a technology-driven cross-border e-commerce entity, focusing on a fully digitalized supply chain and agile organizational capabilities to enhance brand strategy [6] Financial Data and Profit Forecast - Total revenue projections for the company are as follows: - 2024: 10,275 million yuan - 2025E: 13,107 million yuan (27.6% YoY growth) - 2026E: 15,844 million yuan (20.9% YoY growth) - 2027E: 18,903 million yuan (19.3% YoY growth) [5] - Net profit forecasts are: - 2025E: 307 million yuan - 2026E: 419 million yuan - 2027E: 572 million yuan [5] - The company’s gross margin for 2024 was 43.8%, down 2.1 percentage points from the previous year [12] Business Performance - The apparel segment generated 74.5 billion yuan in revenue for 2024, accounting for 72.8% of total revenue, with a growth rate of 59.4% [6] - The company has ten brands with annual sales exceeding 100 million yuan, with notable performances from brands like Coofandy and Ekouaer [6] - Amazon remains the primary sales channel, contributing 82.1% of total revenue, with a 45.5% year-on-year increase [6] Market Position - North America is the main market, accounting for 88% of total revenue, with a 53% year-on-year growth [6] - The company’s stock is currently valued at a price-to-earnings ratio (PE) of 27 for 2025, with a target market value of 9.4 billion yuan, indicating a potential upside of 14% [6][14]