Core Insights - JD.com launched a live streaming event called "JD Home Appliances and Furniture Price Comparison Class" on October 30, attracting over 6 million viewers and ranking first in JD's live streaming popularity [1][7][8] - The event featured price comparisons conducted by JD's procurement team and brand representatives, including Midea and ZhiHuaShi, emphasizing JD's commitment to low prices [1][4][8] Price Comparison Initiative - JD.com announced a "Price Comparison Bounty" of 1 million yuan, rewarding users with 10,000 yuan in JD Beans for reporting instances where JD's self-operated appliance prices were higher than those on other platforms [1][7] - During the live stream, users successfully reported price discrepancies as small as 0.02 yuan, leading to significant rewards and showcasing JD's transparency and commitment to competitive pricing [2][7] Brand Collaboration - JD.com partnered with ZhiHuaShi to establish a 5 million yuan "Price Guarantee Fund" to ensure the lowest prices for consumers during the 11.11 shopping festival [3] - This collaboration reflects both brands' commitment to maintaining a healthy e-commerce environment and protecting consumer rights [3][8] User Engagement and Network Impact - The live stream experienced network congestion due to the high volume of users attempting to connect and report price comparisons, demonstrating strong consumer engagement [2][7] - JD's proactive approach to price comparison has not only attracted consumers but also prompted competitors to adjust their strategies to avoid being outpriced [7][8] Future Plans - JD.com intends to continue prioritizing price comparison as a core aspect of its procurement strategy, reinforcing its dedication to consumer rights and competitive pricing [3][8] - Upcoming live streams will feature representatives from other brands, such as Haier, further enhancing the collaborative effort to provide consumers with the best prices [5][6]