Group 1 - The core event revolves around the sponsorship competition among Alibaba's brands, with Yu'ebao becoming the fourth sponsor of the Suzhou Super League's Yangzhou team, following Taobao, Alipay, and Huabei [1][3][10] - Yu'ebao's announcement included a playful reference to its sponsorship role as "攒助商" (savings sponsor), highlighting its focus on money management and savings [3][12] - The sponsorship rivalry has led to humorous interactions on social media, with brands engaging in banter and playful challenges, indicating a competitive spirit among Alibaba's subsidiaries [5][7][14] Group 2 - The sponsorship battle has gained significant attention on social media, trending as users create memes and jokes about the "scattered Alibaba" phenomenon, showcasing the brands' playful competition [12][14] - The competitive atmosphere was intensified by the timing of the sponsorship announcements, with Yu'ebao's late announcement leading to a flurry of social media activity and teasing from other brands [14][10] - Fans are eagerly anticipating the upcoming matches, particularly the one between the teams sponsored by Yu'ebao and Huabei, reflecting the public's interest in the brands' rivalry [23]