Core Viewpoint - Yili is maintaining a steady upward trajectory amidst industry fluctuations, with significant revenue and profit growth reported in recent financial disclosures [1][2]. Financial Performance - In 2024, Yili's revenue reached 115.78 billion yuan, securing its position as the leading dairy company in Asia; net profit, excluding goodwill impairment, was 11.54 billion yuan, marking a 12.2% year-on-year increase [1]. - For Q1 2025, Yili reported revenue of 33.02 billion yuan, a 1.35% increase year-on-year, and a net profit of 4.63 billion yuan, up 24.19% [2]. Operational Efficiency - From 2020 to 2024, Yili's gross margin improved by 377 basis points, with core operating profit margin rising by 205 basis points, averaging an annual increase of 50 basis points [3]. - In 2024, management expense ratio decreased by 23 basis points to 3.86%, while sales expense ratio for Q1 2025 was 16.9%, down 152 basis points [3]. Market Position - Yili's liquid milk revenue in 2024 was 75.00 billion yuan, maintaining its industry leadership, with high-end low-temperature white milk revenue growing over 30% [5]. - The company achieved first place in the ice cream sector with revenue of 8.72 billion yuan in 2024, marking 30 consecutive years of industry leadership [6]. - Yili's milk powder revenue reached 29.68 billion yuan in 2024, a 7.53% increase, solidifying its position as the top seller in China [8]. Strategic Initiatives - Yili is actively pursuing a "dual strategy" focusing on functional nutrition and deep processing of dairy products, including a strategic partnership with Tongrentang [15]. - The company is investing in deep processing projects to enhance domestic production capabilities and reduce reliance on imports [15]. Innovation and Growth - Yili is expanding its product offerings, including new functional products targeting specific consumer needs, such as lactose-free options and health-focused beverages [12]. - The company is leveraging digital technologies to enhance operational efficiency and accelerate product development cycles [17]. Future Outlook - Yili anticipates continued growth in its infant formula segment and aims for double-digit revenue growth in adult milk powder, with liquid milk expected to stabilize or improve [18]. - The company plans to maintain a profit margin target of 9% for 2025 [19]. Shareholder Returns - Yili has committed to a dividend payout ratio of no less than 70%, with a proposed dividend of 7.73 billion yuan for 2024, achieving a historical high of 91.4% [20].