产品矩阵持续扩容 创新驱动消费增长 精益管理提升品质力 渠道政策释放经营红利 12月17日，伊利股份（600887）（600887.SH）液态奶事业部2026年客户大会在珠海举行，来自全国的 经销商齐聚一堂，回顾2025年经营成绩，展望行业与渠道未来机遇。会上，液态奶事业部对305家年度 优秀经销商颁发专项奖励，奖金总额超6400万元，并公布2026年返利政策，计划投入规模达数亿元。同 时，多条明星产品线迎来年度新品发布，覆盖纯奶、酸奶、植物基与风味饮品等多个品类，为渠道提供 丰富增长增量。 伊利液态奶品质优势持续巩固。原奶端在蛋白质、脂肪与微生物指标方面均优于欧盟标准；生产端精益 管理持续推进，金灏工厂通过中国质量协会评审，获得精益现场管理五星级评价，进一步夯实生产与质 量管理能力基础。 数据显示，2025年前三季度，伊利液体乳营收达到549.39亿元，继续保持行业领先地位；旗下液态奶品 牌在核心赛道仍占据主要市场份额。 面对消费需求加速分层、市场竞争持续加剧的行业背景，伊利液态奶以更高密度的创新驱动产品力提 升。2025年，包括安慕希益生菌爆珠酸奶、金典鲜活纯牛奶、优酸乳嚼柠檬等新品，凭借差异化定位赢 得 ...

Core Insights - The core focus of the news is the successful 2026 customer conference held by Yili's liquid milk division, highlighting achievements in 2025 and unveiling new products and rebate policies for 2026 [1][4]. Group 1: Achievements and Financial Performance - In 2025, Yili's liquid milk division achieved a revenue of 54.939 billion yuan, maintaining its position as the industry leader [4]. - The division awarded over 64 million yuan in bonuses to 305 outstanding distributors during the conference [1]. Group 2: Product Innovation - Yili launched over ten new products, including upgraded versions of its classic milk and innovative yogurt products, to meet evolving consumer demands [1][4]. - The new products focus on health benefits and taste, such as the Anmuxi probiotic yogurt and the upgraded JinDian fresh milk, which utilizes advanced sterilization technology [4][26]. Group 3: Quality Standards - Yili's liquid milk products exceed EU standards in key quality indicators such as protein and fat content, showcasing the high quality of Chinese dairy products [10]. - The JinHao factory received a five-star rating for lean management, marking it as the first in the Chinese dairy industry to achieve this recognition [10]. Group 4: Marketing Strategies - Yili is enhancing its marketing strategies by focusing on consumer-centric content and leveraging online and offline channels to boost brand recognition and sales [13][14]. - The company plans to implement a comprehensive marketing strategy for 2026, including promotional activities and digital tools to support distributors [47][51]. Group 5: Future Plans - For 2026, Yili aims to further innovate its product offerings to cater to diverse consumer needs, including nutritional enhancements and flavor variety [26][28]. - The company is committed to strengthening partnerships with distributors through supportive policies and a robust product matrix to drive mutual growth [53].

10月30日，乳业龙头伊利股份发布2025年前三季度业绩。报告期，公司实现营业总收入905.64亿元，同 比增长1.71%；扣非归母净利润首超百亿，达101.03亿元，同比增长18.73%，公司主营业务韧性向上， 势头稳健。 伊利集团董事长兼总裁潘刚曾表示："不创新，无未来。"前三季度，伊利以新供给引领新需求，抢抓消 费新机遇。以"高频创新、全面渗透、精准触达"实现全面增长。 面对"快变、多元、细分"的消费需求，伊利在潘刚提出的"以消费者为中心"理念引领下，以更敏锐的市 场洞察力、更高频的创新节奏与更前瞻的产业布局，不断推出爆款新品，重新定义品类新方向和行业新 高度。 秉持潘刚提出的"消费者价值领先"理念，伊利将始终以消费者为中心，以战略定力积厚势，以创新引领 开新局，为消费者提供全生命周期营养解决方案。 广告 免责声明：市场有风险，选择需谨慎！此文仅供参考，不作买卖依据。 此外，聚焦会员渠道对高品质、低负担和健康美味的诉求，伊利与山姆共创"生牛乳绿豆雪糕"，以深厚 技术积累和研发功底，成功解决高豆高乳的生产工艺难题，最终以≥35%生牛乳、19%绿豆的极限配 比，为消费者带来醇厚乳香与"每口都有豆子"的绵密口 ...

Core Viewpoint - The recent rise of the Shanghai Composite Index above the psychological threshold of 4000 points has strengthened optimistic expectations in the capital market, contributing to a positive cycle that boosts consumer confidence and aids economic recovery [1] Financial Performance - In the first three quarters, the company achieved revenue of 90.564 billion yuan, a year-on-year increase of 1.71%, while the net profit attributable to shareholders after deducting non-recurring gains and losses was 10.103 billion yuan, up 18.73% year-on-year [1][2] - The company demonstrated strong cash flow, with a net cash flow from operating activities of 6.436 billion yuan in the third quarter, indicating a high quality of earnings [2] Business Segments - The liquid milk segment remains the company's core business, holding the largest market share in the industry, while the milk powder segment reported revenue of 24.261 billion yuan, a year-on-year increase of 13.74%, achieving record high sales [3][5] - The ice cream business also showed steady growth, with revenue of 9.428 billion yuan in the first three quarters, up 13%, maintaining its industry-leading position for 30 consecutive years [5] Innovation and Cost Control - The company is transitioning from scale expansion to high-quality growth, focusing on structural upgrades and value extraction through innovation and cost control [6] - Recent product innovations include the launch of new milk products and collaborations with traditional brands, enhancing the company's market presence and expanding its product categories [7][9] Strategic Alignment - The company aligns its growth strategy with national priorities such as rural revitalization and health initiatives, integrating these into its operational framework [11] - The international expansion strategy emphasizes building a comprehensive resource and innovation system rather than merely selling products, enhancing resilience against global supply chain fluctuations [12] Market Position and Future Outlook - The dairy industry in China still has significant growth potential, with room for increased per capita consumption compared to developed countries [13] - The company is well-positioned to benefit from the "Matthew Effect," where leading firms gain competitive advantages, allowing for sustained growth and market share expansion [14] - The company has a strong dividend policy, proposing a cash dividend of 3.036 billion yuan, reflecting its commitment to returning value to shareholders [15]

Core Insights - The competitive landscape of the dairy industry is increasingly polarized, with leading companies like Yili significantly outpacing their competitors in terms of revenue and profit growth [1] - Yili's revenue for the first half of 2025 reached 61.933 billion yuan, a year-on-year increase of 3.37%, and its net profit attributable to shareholders grew by 31.78% to 7.016 billion yuan, more than three times that of the second-largest competitor [1] Group 1: Balanced Strategic Layout - Yili's success is attributed to its resilient "balanced system," which contrasts with traditional dairy companies that rely on single product categories [2] - In the first half of 2025, Yili achieved a market share of 18.1% in the infant formula segment, becoming the market leader in China [2] Group 2: Forward-Looking Strategy - Yili set a goal in 2021 to become the leader in the infant formula market by 2025, supported by product enhancements and strategic acquisitions [3] - The company is diversifying into non-dairy products, launching innovative items like jasmine tea and low-sodium mineral water for infants, contributing to double-digit growth in its beverage segment [3] Group 3: Innovation-Driven Growth - Innovation is a core driver for Yili, enabling it to maintain a competitive edge as the industry shifts from scale competition to comprehensive competition based on technology and product quality [4] - Yili has introduced new products like yogurt with unique textures and flavors, which have quickly gained market traction [4] Group 4: Global Expansion and Supply Chain - Yili's growth strategy extends beyond the domestic market, focusing on building a global resource and innovation network [5] - The company has established partnerships with over 2,000 global partners across 39 countries, with 15 R&D centers and 81 production bases worldwide [5] - Yili's international strategy emphasizes local integration and talent development, enhancing its resilience against global supply chain fluctuations [6]

Core Insights - The marketing landscape in 2025 is undergoing unprecedented changes, shifting from a focus on "price-performance ratio" to "emotional value" and "mind share" [1][10] - Brands are increasingly leveraging key influencers to drive word-of-mouth marketing and sales growth, emphasizing the importance of building relationships with these individuals [3][9] Group 1: Innovative Marketing Strategies - The campaign featuring actor Jiang Qiming for the yogurt brand successfully integrated humor and creativity, resulting in over 2.4 billion exposures and nearly 6.7 billion video views, with first-month sales exceeding 100 million [4] - The collaboration between Mayday and Starbucks utilized emotional resonance through lyrics, leading to sold-out merchandise and increased foot traffic in stores [7] - Haier's executives engaging directly with consumers through social media and live streams showcased a unique approach, resulting in over 4 million views and significant pre-sales of their washing machines [13] Group 2: Abstract and Meme Marketing - Abstract marketing, characterized by absurdity and unconventional methods, is gaining traction as a way to capture consumer attention [10] - Luckin Coffee's partnership with the popular series "Chang'an's Lychee" led to over 1 million cups sold on the first day, demonstrating the effectiveness of humor and cultural references in marketing [17] - Meituan's use of meme marketing during a sports event resulted in a significant increase in sales for local dishes, highlighting the power of cultural relevance in marketing strategies [19][21] Group 3: Emotional Connection and Consumer Engagement - The essence of abstract marketing lies in creating a "puzzle game" for consumers, enhancing brand recall and fostering a sense of co-creation [15] - The "golden four corners" model for successful marketing includes abstract deconstruction, meme interaction, emotional resonance, and cultural identity [22] - The shift in marketing focus from "what consumers need" to "how they express who they are" reflects a deeper emotional connection as the core competitive advantage in brand marketing [22]

Summary of the Conference Call for Yili Group Industry Overview - The liquid milk industry is experiencing weak terminal sales in Q2 2025, but is expected to perform better than Q1 due to a low base from the previous year and inventory adjustments [2][3] - There is still growth potential in the dairy industry, particularly in lower-tier cities and new retail channels [2][7] Company Performance - In Q1 2025, the company achieved positive revenue growth with a 24% increase in net profit attributable to shareholders [3] - The company aims for revenue growth that outpaces the industry and targets a net profit margin of 9% [2][4] Product Performance - Low-temperature liquid milk has shown slight growth, while room-temperature liquid milk has experienced a mid-single-digit decline [2][5] - The company is focusing on high-end products and optimizing SKU to improve revenue in low-temperature liquid milk [2][5] - The introduction of high-cost performance products is expected to impact product structure but will help in reducing raw milk costs [2][8] Market Strategy - The company is cautious about liquid milk growth expectations, with a strategy to reduce channel inventory and launch customized products [2][5][9] - The adult nutrition market is a key focus, with a market share of 24% and a goal for double-digit growth [3][16] - The infant formula segment has seen a balanced development, with a target to increase market share and reach the top position by 2027 [3][15] Supply Chain and Pricing - The company sources milk primarily from local suppliers, with about 40% from its own farms [13] - The current low milk prices are affecting the market, but the company is focusing on channel opportunities rather than just low pricing strategies [14][21] Future Outlook - The dairy industry is expected to have significant growth opportunities, especially in new retail channels and increased per capita consumption [7][22] - The company is exploring non-dairy businesses and international markets, aiming for substantial growth in these areas over the next five years [18][22] Competitive Landscape - The competitive environment in the dairy market has shifted, with the company maintaining stable pricing strategies to ensure market share [23] - New product launches have performed well, contributing positively to the company's growth [24] Conclusion - The company is strategically positioned to navigate the current challenges in the dairy market while capitalizing on growth opportunities in various segments and channels [2][7][18]

Core Insights - The FBIF2025 Food and Beverage Innovation Forum and Exhibition was held in Shanghai, showcasing global food industry innovations and gathering industry elites [1] - Yili, a leading dairy company, emphasized its commitment to innovation and consumer-centric approaches to enhance market activity and development [1] Group 1: Innovation Strategies - Yili adheres to the philosophy of "no innovation, no future," focusing on full-chain innovation to create high-quality dairy products for consumers [2][3] - The company enhances milk production by improving the quality of feed and nutrition for dairy cows, including the addition of DHA-rich algae powder to feed, resulting in milk containing 12mg of DHA per 100ml [3] - Yili's full-chain innovation spans upstream to downstream, improving milk source construction, developing natural functional raw materials, and creating new high-quality dairy products to meet diverse consumer needs [3][4] Group 2: Product Development - Yili combines traditional Chinese medicine theories with modern dairy technology to launch functional products, such as cheese sticks for instant noodles and yogurt with a unique texture [4] - In 2024, new product revenue accounted for over 15% of Yili's total revenue, with continued focus on taste innovation, functional nutrition breakthroughs, and new consumption scenarios in 2025 [5] - Yili employs advanced processing technologies to enhance the value of dairy products, achieving over 90% retention of lactoferrin in ambient pure milk through innovative extraction techniques [5] Group 3: Market Impact - Innovation is identified as a key driver for high-quality development in the dairy industry and a core engine for boosting consumption [5] - Yili aims to provide comprehensive nutritional solutions throughout the consumer lifecycle, showcasing China's dairy quality and innovation at FBIF2025 [5] - The company plans to continue focusing on consumer needs and collaborating with partners to explore new paths for dairy development, aiming to lead the industry with superior innovative products [5]

Core Insights - In 2024, the company achieved a total revenue of 115.78 billion yuan, maintaining its position as the leading dairy company in Asia, with a net profit of 11.539 billion yuan, reflecting a year-on-year growth of 12.2% [1] - The company reported unexpected growth in both revenue and net profit in the first quarter of 2025, indicating strong operational performance [1] Business Performance - The liquid milk segment implemented various measures to navigate a complex market environment, focusing on quality as its strongest competitive advantage [3] - The company’s flagship products, such as the JinDian brand, have successfully positioned themselves in the organic market, with high-end products like JinDian active lactoferrin organic milk and JinDian Hulunbuir organic milk leading the quality upgrade [3] - The yogurt brand Anmuxi launched the world's first room-temperature active probiotic yogurt, enhancing its market share in the segment [3] - The company has partnered with Tongrentang to develop functional dairy products targeting specific consumer health needs, resulting in significant sales growth for new products [3] Market Trends - The low-temperature business segment has shown resilience, with new products like Changqing grain explosion yogurt and Gonglao colorful yogurt receiving positive market feedback, contributing to significant growth in low-temperature yogurt sales [4] - The JinDian fresh milk product has become a consumer favorite, leading to over 30% year-on-year revenue growth in the high-end low-temperature white milk category [4] - The company has successfully adjusted its inventory structure and product offerings, positioning itself for sustainable growth in the future [4] Overall Industry Position - The company’s liquid milk business generated 75.003 billion yuan in revenue in 2024, maintaining the highest market share in the industry [5] - The company’s overall performance across all product categories has established it as a leader in the industry, with rapid growth in milk powder and continued leadership in the ice cream segment [5]

Core Viewpoint - In the context of a weak recovery in the consumer industry, Yili Group (600887.SH) has demonstrated resilience and growth, achieving a revenue of 115.78 billion yuan in 2024, maintaining its position as the leading dairy company in Asia, with a net profit of 11.539 billion yuan, reflecting a year-on-year growth of 12.2% [1][3]. Financial Performance - Yili's overall revenue for 2024 reached 115.78 billion yuan, with a gross margin increase of 131 basis points to 34.03%, indicating enhanced profitability [3]. - The operating cash flow net amount was 21.74 billion yuan, showing an 18.9% year-on-year increase, indicating strong cash flow [3]. - The liquid milk segment generated 75 billion yuan in revenue, maintaining the highest market share in the industry [3]. Business Segments - The milk powder and dairy products segment achieved a record revenue of 29.675 billion yuan, growing by 7.53% year-on-year, with "Golden Crown" infant formula experiencing double-digit growth [3]. - The ice cream business generated 8.721 billion yuan, maintaining the top position in both revenue and market share for 30 consecutive years [4]. - New product revenue accounted for over 15% of total revenue in 2024, with innovative products like "Yogurt with Lemon" and lactose-free options driving growth [4]. Market Outlook - Yili believes the most challenging times for the industry are over, with a healthy recovery in the distribution channels observed by early 2024 [6]. - The company anticipates a gradual recovery in the consumer goods sector, supported by government policies aimed at boosting consumption and health [6][7]. - Yili's strategic focus for 2025 includes maintaining a profit margin target of 9% and preparing for potential industry recovery [7]. Strategic Initiatives - Yili is set to launch a new five-year strategic cycle, focusing on a comprehensive production system that includes "Chinese Cattle, Chinese Breeding Models, Chinese Raw Materials, Chinese Equipment, and Chinese Quality" [1][11]. - The company plans to enhance its functional dairy product offerings, targeting the growing demand for health-oriented products in the market [9][10]. - Yili's collaboration with Tongrentang aims to explore functional food products, marking a significant step towards becoming a health food group [10]. Future Growth Potential - The domestic dairy market still has significant growth potential, particularly in lower-tier cities where consumption is on the rise [9]. - Yili aims to capitalize on the underdeveloped functional dairy product market, with plans to increase investment in this area starting in 2025 [9][10]. - The establishment of a national dairy technology innovation center will enhance Yili's capabilities in cheese production and improve the domestic supply chain [10][11].