更重要的是，Applovin第二季度营收总计实现12.6亿美元，超越华尔街平均预期的约12.2亿美元，实现 同比增长17%。如果不计入该公司已经出售的游戏业务，AppLovin凭借强劲的广告业务在第二季度的整 体销售额则实现同比大幅增长77%。该公司Q2调整后的EBITDA实现10.18亿美元，同比大幅增长99%。 周四，Applovin(APP.US)股价走高，截至发稿，该股涨超13%，报441.58美元。消息面上，Applovin业 绩数据显示，截至6月30日的季度，专注于APP营销软件的数字广告营销平台Applovin报告调整后的每 股收益为2.39美元，而华尔街分析师们平均预期约2.32美元。按美国通用会计准则(GAAP)计算的每股收 益为2.28美元，也高于1.98美元的华尔街平均预期。GAAP准则下，Applovin第二季度净利润高达8.20亿 美元，实现164%猛烈增幅。 ...

Group 1 - In April, two e-commerce platforms increased their digital advertising spending in Europe, with significant growth in France and the UK [1] - Shein's advertising expenditure grew by 35% month-over-month, while Temu's spending increased by 40% in France and 20% in the UK [1] - The increased marketing efforts led to a noticeable rise in download volumes, although both companies experienced limited growth in daily active users locally [1]