数字技术与消费场景融合
Search documents
新场景激发新活力——来自三地消费市场的调查(新视窗·扩大优质商品和服务供给)
Ren Min Ri Bao· 2025-12-23 22:30
Core Viewpoint - The Central Economic Work Conference emphasizes the importance of expanding the supply of high-quality goods and services, highlighting the significance of new consumption scenarios in integrating new business formats, models, and products [1] Group 1: Consumption Scenarios and Integration - The State Council's implementation opinion stresses the need to strengthen cross-industry integration in commerce, culture, tourism, sports, health, and transportation to create new consumption scenarios that have broad impact and visibility [1] - Local explorations in expanding high-quality goods and services and creating new consumption scenarios have yielded positive experiences and practices [1] Group 2: Case Study - Jiangxi Yingtan - The "Longhushan Chestnut" geographical indication brand has been developed in Yingtan, leading to an annual sales revenue exceeding 120 million yuan through the "agriculture-tourism integration" model [2] - The area has seen an increase in chestnut planting from 3,000 acres to over 5,000 acres, benefiting over 1,200 farmers with an average income increase of 3,000 yuan per person [2] Group 3: Case Study - Xinjiang Yining - The newly opened Xingyue Mall in Yining attracted over 120,000 visitors on its first day, featuring 240 brands, including 57 that are first-time entrants to the Yining market [4][5] - The mall integrates diverse consumption formats, catering to the varied demands of consumers and enhancing the local consumption landscape [4] Group 4: Case Study - Shandong Lelung - The opening of the second phase of the Lelung Fruit Market has introduced a big data smart system that supports merchants with real-time market data, enhancing decision-making from procurement to sales [7] - A new sales strategy for apples has led to a 60% increase in sales volume, expanding the customer base to include boutique supermarkets and online customers [8] Group 5: Digital Transformation in Rural Areas - Many residents in rural areas have adopted digital consumption habits, increasing demand for instant retail and benefiting from the convenience of immediate delivery [9] - The integration of digital technology with consumption scenarios is driving local consumption and attracting young people to return to their hometowns for employment and entrepreneurship [9]
4个场景2家企业入选省级名单 我市数字消费创新和重点企业培育工作再获佳绩
Zhen Jiang Ri Bao· 2025-11-04 23:35
Core Insights - The 2025 Jiangsu Province Digital Consumption Innovation Scenarios and Key Enterprises list has been officially released, with the city achieving a record high in both the number and quality of selected scenarios and enterprises [1] Group 1: Digital Consumption Scenarios - Four scenarios from the city were included in the provincial digital consumption innovation scenarios, with two scenarios recognized as part of the top ten typical scenarios in the province [1] - Jiangsu Yuyue Medical Equipment Co., Ltd.'s smart home medical device ecosystem and Zhenjiang Agricultural Products Wholesale Market Co., Ltd.'s digital agricultural supply chain were highlighted as representatives in the categories of digital family and digital benefit for the public [1] Group 2: Industry Development - The city aims to create a number of digital consumption scenarios with local characteristics to enhance the application of digital technology in serving citizens' lives and empowering industrial development [1] - The data department plans to leverage this recognition to promote deeper integration of digital technology with consumption scenarios, accelerating the cultivation of replicable and scalable innovative models to optimize and upgrade consumption structure [1]