Core Insights - The health literacy level of residents in China has significantly improved, reaching 31.87% in 2024, an increase of 23.07 percentage points since 2012, indicating a growing awareness of health issues among the population [1] - The total revenue of the health industry in China is expected to reach 9 trillion yuan in 2024, driven by supportive policies and a shift towards health consumption [1] Group 1: Health Consumption Trends - Health consumption is defined as consumer behavior aimed at maintaining, improving, or promoting personal health, integrating health concepts into purchasing decisions [1] - The aging population is creating new demands for health services, with the health management and wellness tourism sectors seeing significant growth, particularly among the elderly [2] - Younger generations, particularly Generation Z, are increasingly prioritizing health management, viewing health consumption as a form of self-care and preventive action [2] Group 2: Economic Factors Influencing Health Consumption - Rising income levels are leading to an upgrade in consumption structure, with per capita healthcare spending expected to reach 2,547 yuan in 2024, reflecting a shift from reactive to proactive health spending [3] - Health consumption is evolving from short-term improvements to long-term investments in human capital, as consumers are willing to spend more on health-related products and services [3] Group 3: Technological Advancements in Health Management - Digital technologies are enhancing health management, making services like online consultations and home delivery of medications more accessible and efficient [3] - Innovative health products, such as smart health monitoring devices, are gaining popularity as consumers seek to optimize their health metrics through data visualization [3] Group 4: Market Impact and Challenges - Health consumption is a key driver for economic growth, particularly in sectors catering to the elderly and maternal and child care, with significant year-on-year revenue increases reported [4] - The rise of health consumption is fostering cross-industry integration, creating a "health+" industry chain that transforms traditional sectors into high-value, technology-driven markets [4] - Challenges such as false advertising and the proliferation of "pseudo-health" products threaten market integrity, necessitating improved regulatory frameworks and public education initiatives [4]