Group 1 - The core event of "Alipay Collecting Blessings" launched on February 3, 2026, and will run until New Year's Eve, introducing new features like "Health Blessing" and various interactive gameplay [1][2] - Users can collect up to 6 sets of themed blessing cards from a total of 19 sets, with each complete set earning a 1.68 yuan red envelope, and opportunities to draw double and tenfold "doubling cards" [3][6] - The event has been designed to integrate traditional customs with technology, aiming to enhance user engagement and create a warm atmosphere for the New Year [5] Group 2 - The new "Health Blessing" feature allows users to receive a small red envelope by clicking on it, which can be used for offline payments and is valid for 7 days [2][6] - New gameplay includes scanning "horse" elements to earn blessing cards and using AI glasses to view blessings, enhancing the interactive experience [4][6] - Various offline activities such as payments, bike rides, and friend interactions can also unlock blessing cards, making the event accessible in multiple daily scenarios [5][6]

Group 1 - The core event of the 2026 Spring Festival "Alipay Collecting Blessings" will launch on February 3 at midnight and run until New Year's Eve, allowing users to participate through the Alipay homepage [1] - A significant change this year is the introduction of a new "Health Blessing" in addition to the traditional "Five Blessings," which will be distributed by the health AI application "Ant Financial Blessing" [1] - The 2026 Alipay Collecting Blessings event will feature 19 themed blessing cards, including classic Five Blessings and various IPs from games, trendy toys, and films, with users able to choose 6 sets to collect [1] Group 2 - Since its launch in 2016, the Alipay Collecting Blessings event has been held for 11 consecutive years, with over 1 billion participants to date [2] - The project leader of Alipay Collecting Blessings stated that the event uses technology to reinterpret traditions and has become a "digital New Year custom" that embodies and protects people's expectations for a better life and simple emotions [2]

Group 1 - The development of the internet digital economy has led to the digitization of Spring Festival customs, creating new digital traditions such as online collection of blessings, digital red envelopes, cloud temple fairs, and online New Year goods festivals [2] - The "Alipay Collection of Blessings" event will start on February 3, 2026, and run until the eve of the Spring Festival on February 16, marking its 11th year with innovative gameplay [2] - This year, 19 sets of themed blessing cards will be launched, including 18 new themes featuring popular game IPs and cartoon characters, catering to diverse user preferences [2] Group 2 - New gameplay surrounding the Spring Festival has amplified the communication effect, allowing internet platforms and related brands to reach more young users and engage them in "digital New Year customs" [3] - This approach serves as a means of cultural transmission, making traditional festivals more relatable and vibrant for the younger generation [3] - Platforms are encouraged to avoid homogenization and respond to the challenges of the Spring Festival with innovation [3]