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洪涛谈新电商:拼多多创新路径引领,七大策略助力高质量发展
Sou Hu Cai Jing· 2025-11-05 08:08
Core Insights - The seminar on "New Decade, New Engine - High-Quality Development of New E-commerce" highlighted the evolution of China's e-commerce over 34 years, identifying five stages: introduction, interruption, growth, development, and prosperity, with the current phase characterized by "multiple strengths coexisting" [1] - Pinduoduo is presented as a key example of digital e-commerce innovation, showcasing its strategic evolution through various initiatives such as the group buying model, agricultural supply chain reconstruction, and user engagement through virtual farming games [1][3] Group 1 - The seven pathways for new e-commerce platforms to achieve high-quality development include building differentiated operational models and transforming competitors into partners to create a collaborative ecosystem [3] - Emphasis is placed on a "chain development" model that fosters equal partnerships among e-commerce platforms, merchants, consumers, logistics providers, and financial service providers for sustainable industry growth [3] - A new cultural system for e-commerce is proposed, incorporating product culture, marketing culture, brand culture, environmental culture, and ethical culture, aiming to integrate e-commerce with the real economy to enhance economic vitality [3][4] Group 2 - In the context of rural e-commerce modernization, it is suggested that e-commerce platforms align with national strategies, particularly in the modernization of the circulation industry, which is foundational to the national economy [3] - The transformation of mobile technology, live streaming, and digital tools into "new farming tools," "new farming practices," and "new agricultural resources" is advocated to empower farmers and drive rural e-commerce upgrades [3] - The multi-dimensional nature of new e-commerce cultural construction is emphasized, with a focus on how digital technology is reshaping rural production and lifestyle, contributing to urban-rural integration and common prosperity [4]