刘凯认为，目前中国商业地产市场正站在"内卷"与"进化"的十字路口。向左，是继续用价格战、渠道 战、装修战把所有企业拖进困境；向右，是用品牌、科技、绿色把行业重新做一遍。 北京市投资促进服务中心党组成员、副主任唐永宏在致辞中指出，商业地产作为连接商业活动与城市空 间的关键载体，其发展水平直接反映城市的经济活力、消费能力和功能完善程度，从大型购物中心、高 端写字楼到特色商业街区、产业园区配套商业，不同形态的商业地产项目在满足居民多样化消费需求的 同时，也为企业提供了优质的经营和办公空间，成为推动城市更新与产业升级的重要力量。 据唐永宏介绍，目前北京全市写字楼总面积已经接近2300万平方米，其中甲级写字楼面积达到1288万平 方米，同时北京市拥有各类产业园区共640余个，总建筑面积达到5400万平方米。 对于当下的市场情况，全联房地产商会写字楼分会执行会长刘凯表示，2025年中国商业地产市场经历多 重挑战，商办用地、投资和新开工持续下降。租售需求偏弱，空置率走高，租金售价维持低位，"以价 换量"仍是市场主要特征。多家研究机构数据表明，商业地产市场仍处于调整阶段，市场信心仍在修 复，供求关系尚待改善。促进市场止跌回稳 ...

Core Insights - The commercial real estate industry in China is undergoing a transformation towards high-quality development, with brand value becoming a central competitive asset for companies [1][2]. Group 1: Industry Overview - The commercial real estate sector is a key driver of economic activity and consumer growth, reflecting urban economic vitality and consumption capacity [1][2]. - Beijing's total office space has reached approximately 23 million square meters, with Grade A office space accounting for 12.88 million square meters [1]. Group 2: Market Characteristics - Leading commercial real estate companies are maintaining stable performance, characterized by more cautious expansion strategies, a focus on light-asset operations, and enhanced operational capabilities [2]. - The demand for high-quality products that are green, low-carbon, and smart is increasing, while operational management must leverage technology to improve service levels [2]. Group 3: Future Trends - By 2025, the commercial real estate market will experience a transition from old to new development models, driven by the integration of digital economy and commercial real estate [3]. - Companies are increasing investments in technology operations, with a growing number of large domestic real estate firms entering the tech operation field [3].