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一夜飞升,日薪六万?短剧演员的“暴富”与“鄙视”
3 6 Ke· 2025-10-20 12:32
Core Insights - The short drama industry is experiencing rapid growth, exemplified by the success of "Summer Fendela," which achieved over 3 billion views in just half a month, making it the fastest short drama to reach this milestone [1][3] - The rise of short dramas has led to a volatile market for actors, where their popularity and pay can fluctuate dramatically based on the success of their projects [3][5] Industry Dynamics - The short drama market is characterized by a fast-paced environment where actors can quickly rise to fame and see their pay increase to 40,000-60,000 yuan per day for top-tier performers [3][5] - The pay structure for short drama actors is tiered, with newcomers earning 1,000-3,000 yuan per day, mid-tier actors earning 5,000-8,000 yuan, and top actors earning significantly more [5][10] - The concept of "CP economy" plays a crucial role in the short drama industry, where the chemistry between lead actors can drive viewership and revenue, leading to higher pay for successful pairings [10][11] Actor's Career Trajectory - Many actors view short dramas as a stepping stone to long-form content, with the ultimate goal of transitioning to television dramas or variety shows [21][24] - The entry barrier for short drama actors has become more stringent, with a growing emphasis on social media following as a criterion for casting [16][19] - The industry's focus on data and viewership metrics has led to a commodification of acting, where commercial viability often overshadows artistic merit [25][26] Challenges and Opportunities - Despite the lucrative pay, many actors face the challenge of maintaining their relevance in a market that quickly saturates with similar content [15][26] - The short drama format often lacks the depth and longevity of traditional television roles, leading to concerns about the sustainability of actors' careers [15][21] - The industry's rapid evolution creates both opportunities for quick success and risks of sudden decline, making it a high-stakes environment for actors [3][26]