Core Insights - The report focuses on the global cross-border e-commerce market for apparel, footwear, and accessories, highlighting current market conditions, DTC brand case studies, operational strategies, and consumer insights for 2024 [1]. Group 1: Market Overview - The global apparel and footwear market reached a size of $1,818.74 billion in 2023, with stable search volume trends in recent years [1]. - The accessories market size in 2023 was $663.4 billion, showing continuous growth since 2020 [1]. - High attention regions for both markets include Eastern North America and Europe, with significant consumer interest in products like dresses, shoes, and shorts, as well as brands like Nike and Adidas [1]. Group 2: DTC Brand Opportunities - DTC brands are emerging as new opportunities in the industry, with notable examples including ARITZIA (women's apparel, $1.5 billion sales in 2022) and OOFOS (recovery footwear, $210 million sales in 2022) [1]. - Key success factors for DTC brands include effective user communication, leveraging social media traffic, reinforcing brand values, and focusing on niche markets [1]. Group 3: Consumer Insights and Strategies - The report emphasizes the importance of data-driven consumer insights, integrating user profiles, behaviors, and feedback to achieve strategic data utilization, brand localization, and operational refinement [1]. - Recommendations include deepening market penetration, enhancing brand equity, and monitoring performance optimization [1]. Group 4: Operational Strategies - The report provides case studies, such as a hair removal device project, to illustrate the application of consumer insights [1]. - It also offers solutions for building independent apparel websites, highlighting features like first-order conversion, bundled promotions, and repurchase activation [1].