"拎着两袋菜刚迈出菜市场，短裤 '轰' 地一下滑了下去。周围人的目光 '唰' 地聚拢过来，齐刷刷落 在下半身。" 博主"张小波"这段堪称 "大型社死现场" 的经历，连同对始祖鸟短裤纽扣的吐槽，一下子把品牌质 量争议推到了大众眼前。 作为"中产三件套" 里的顶流，始祖鸟的这类吐槽并非孤例。 01 质量争议不断，顶流光环下的瑕疵 始祖鸟的热度有多高？ 前两年还霸占街头的 "三步一大鹅"穿搭潮，如今早就被 "十步之内，五人穿鸟"的景象取代。 它和 lululemon 瑜伽裤、萨洛蒙运动鞋一起，被网友戏称为 "中产三件套"，成了新的潮流标配。 热度甚至烧到了二手市场 ,。 甚至连吊牌都成了硬通货，根据年份、稀有程度不同，收购价在 5 元至 30 元之间，限量吊牌甚至 能卖出 300 元高价。 但高热度下，关于始祖鸟的质量吐槽从未断过。 有人吐槽买的软壳冲锋衣没穿几次就开线，好在售后给换了一件，算是有惊无险。 社交平台上，有人说冲锋衣穿几次就开线，有人念叨高价衣服莫名起球，更有人提起售后的推诿敷 衍，满是无奈…… 曾经被 "专业"、"高端" 光环裹着的户外顶流，如今频频被质量吐槽缠上，始祖鸟的口碑的裂缝， 也一点点清晰 ...

这个夏天，带上两三百块钱，你可以在优衣库置办一整身行头：T恤39元、背心39元、针织短裤79元、素色袜子10元、帆布包59元。 三年一轮回，2022年秋冬，优衣库提高了一些核心单品价格。如今，优衣库在中国市场下调价格、增加促销，想方设法打动捂紧钱袋的消费者。 大中华区曾经是优衣库全球布局最成功的一步，但现在成为利润的拖累。 7月10日，优衣库品牌所有者迅销集团公布第三财季（截至2025年5月31日）经营数据：收入同比增长7.7%至8,265亿日元（404亿元人民币），净利润同比 下降9.7%至1,055亿日元（51.6亿元人民币）。 优衣库在日本、北美、欧洲、东南亚等市场表现良好，但中国市场消费需求不振，影响了整体净利润。加之5月之前气温偏低，同店销售额下滑，优衣库 在中国的收入和营业利润双双下降。 前三季度，以本地货币计算，优衣库大中华区市场收入同比下降约3%，营业利润下降约8%（以日元计算分别下降8.2%和11.5%）。 管理层估计，大中华区市场2025财年下半年及全年收入将下降，利润将收缩约10%，称当下为"结构性改革过渡期"。 2025年1月，迅销集团CFO冈崎健在谈及中国市场时曾透露，公司评估了每款 ...

Financial Data and Key Metrics Changes - The company reported a 9% increase in organic net revenue for Q2, marking the third consecutive quarter of high single-digit growth [7][33] - Gross margin reached a record 62.6%, expanding 140 basis points year-over-year, driven by lower product costs and a favorable channel mix [36][38] - Adjusted diluted EPS increased by 37% year-over-year to $0.22 [38] Business Line Data and Key Metrics Changes - Direct-to-consumer (DTC) sales grew by 10%, with 13 consecutive quarters of positive comparable sales growth [7][22] - The wholesale business also saw growth, up 7%, with notable performance in Europe [7][33] - Women's business grew by 13%, while men's business increased by 6% [33] Market Data and Key Metrics Changes - The Americas net revenues were up 9%, with operating margins increasing to 20.5% [39] - Europe experienced a 15% increase in net revenues, with a 17.2% operating margin [40] - Asia's net revenues were flat due to strategic actions taken to improve structural economics, but DTC grew double digits in several markets [41] Company Strategy and Development Direction - The company is transitioning to a DTC-first model, with over half of its business now coming from owned and operated channels [9][11] - A focus on becoming a full head-to-toe apparel lifestyle brand is evident, with significant growth in lifestyle categories [9][10] - The company is narrowing its focus by divesting from non-core brands like Dockers, allowing for a more concentrated effort on the Levi's brand [10][29] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in navigating a challenging global operating environment, citing strong brand equity and consumer connection [11][30] - The company raised its full-year guidance for organic net revenue growth to 4.5% to 5.5% [45] - Despite uncertainties around tariffs, the company believes it is well-positioned to manage potential impacts [44][50] Other Important Information - The company opened 16 net new stores in Q2, expanding its global store network [24] - The loyalty program has nearly 40 million members, contributing to increased consumer engagement and higher average unit retail (AUR) [25] - The company expects to return at least $100 million from the net proceeds of the Dockers sale to shareholders through share repurchases [42] Q&A Session Summary Question: Drivers of demand strength and market share gains - Management noted broad-based growth across all business segments and maintained a top market share position globally and in the U.S. [53][56] Question: Clarification on organic wholesale revenues - Management indicated a prudent approach to wholesale, expecting it to remain flat to slightly positive for the year, with growth driven by digital channels and premium customers [66][70] Question: Marketing initiatives and price increases - The company is investing in brand marketing and has exciting campaigns planned for the fall, with room for further AUR growth across categories [75][80] Question: Margin profile of DTC business - DTC margins have improved significantly, with a focus on revenue per square foot and cost management contributing to this positive trend [95][99] Question: Tariff assumptions and pricing strategy - The company has factored in additional tariffs into its guidance and is implementing strategies to mitigate their impact [103][44]

新面孔还在为中国户外赛道的爆发添砖加瓦。 近日，英国知名跑步品牌Soar在天猫开设了旗舰店，这也意味着其正式进军中国市场。 目前Soar天猫旗舰店已上架马拉松运动背心、马拉松运动短裤及运动帽等产品，产品售价区间为499元-1999元。 这也并不意外，早在两个月前，知名运动零售运营商滔搏体育就宣布，将作为Soar在中国市场的独家运营合作伙伴，全面负责该品牌在中国市场的发展。 目前国内的大部分消费者对Soar还比较陌生。 与不少户外运动品牌由热爱运动的专业人士创立不同，Soar出自一位时装设计师之手。 作者 | 王小娟 但其也面临核心增长瓶颈。当前，耐克、阿迪达斯等合作品牌增速放缓，而新兴需求正从大众市场转向垂直领域，并且小众新品牌总是更受中产们的青睐。 2015年，伦敦时装设计师Tim Soar以"英伦竞速美学"为核心理念创立同名品牌，试图打破传统运动装备的边界。 不过，这位设计师亦是一位资深跑者，他的双重身份也将高级时装的立体剪裁、先锋面料与运动科学相融合。例如其标志性的41克超轻石墨烯背心，通过石 墨烯导热性能实现核心体温动态调节。 并且，当多数品牌聚焦基础训练服时，Soar打造出专为高温跑步及高强度节奏跑 ...

中经记者 刘旺 北京报道 近日，浪莎股份（600137.SH）披露了一系列关键人事任命。公司创始人翁荣弟继续担任董事长兼总经 理，而两名家族二代成员翁晓锋和翁晓菲却同时退出了核心管理层，未出现在新一届董事会名单中。 在外界看来，这标志着浪莎股份正式启动从"家族治理"向"职业经理人"模式的转变，是"去家族化"的表 现。对于上述观点，《中国经营报》记者在浪莎股份董秘办处得到了确认，相关工作人员告诉记 者："公司为了更好地治理，要大量引入外部的经营管理人才。" 记者注意到，新任副总经理金洲斌和新任财务负责人卢明亮，从职业履历来看，都是属于浪莎内部培养 的人才。对于后续是否会在外部聘用人员，及一些其他的"去家族化"动作，上述工作人员表示："如果 有其他动作，会进行公开披露。" 接替翁晓锋成为副总经理的为金洲斌，现任浪莎内衣有限公司董事、总经理，历任公司六至十二届董事 会非独立董事。 财务条线同步完成"新老交替"。自2007年上市起便担任财务负责人的周宗琴离任，继任者为内部培养的 卢明亮。卢明亮于2013年加入浪莎，凭借扎实履历逐步晋升，先后担任基层成本会计、财务总监助理、 财务总监。 服装行业分析师马岗分析认为："近 ...

6月30日，滔搏体育不久前签下的SOAR Running品牌官方旗舰店正式上线。 此外，观察者网注意到门店跑步短裤的价格带在949-1999元，相较于SOAR在欧洲官网的售价（140-295欧元，约合人民币1142-2406元）稍低，但定价仍旧 是昂跑短裤的一倍。 滔搏体育曾表示，SOAR在线下不排除会以集合店的形式出现。这或许意味着滔搏体育在将SOAR纳入麾下时就已经下定主意：SOAR将更多以线上渠道深 耕中国市场。 但滔搏体育对SOAR的运营铺陈速度很快。自5月13日滔搏体育拿下SOAR在中国区的独家运营权，不过一个半月的时间，SOAR的网店就已经开门营业。 （文/霍东阳 编辑/张广凯） 截至7月3日中午，SOAR Running天猫旗舰店共有621个粉丝，门店销量最高的为一款竞速系列男子专业马拉松跑步服轻量透气运动背心，售价在899-949元 之间，有17人历史交易记录。 曾有消费者在小红书发布了SOAR背心的测评，称其弹性大、薄、轻且贴身，"背心材料、设计和传达都不错，但表示耐用性不佳。" 而对以设计见长的SOAR来说，它面对的最大问题还是品牌护城河不够高。在有消费者晒出的SOAR购买记录下，有很多网 ...

Core Insights - The article discusses the rise of fashion influencer Zhang Qi, who has gained significant popularity on platforms like Douyin and Xiaohongshu through her practical and memorable styling tips aimed at urban professional women [1][3][5] - Zhang Qi's viral video, "Basic Style to Look Expensive Formula," has garnered over 1.49 million likes on Douyin and 641,000 likes on Xiaohongshu, showcasing her effective approach to fashion [1][3] - The article highlights the broader trend of fashion influencers successfully engaging audiences on multiple platforms by addressing specific pain points and providing practical solutions [5][30] Summary by Sections Zhang Qi's Success - Zhang Qi's account has seen a growth of over 1 million followers this year, reaching 1.205 million on Douyin and 953,000 on Xiaohongshu [3] - Her content focuses on the needs of urban professional women, offering efficient and stylish outfit combinations that resonate with her target audience [5][6] - The "Basic Style to Look Expensive Formula" video is a prime example of her engaging content, which combines clear visuals and catchy phrases to simplify fashion choices for viewers [1][6] Content Strategy - Zhang Qi develops various content series, such as "One Piece, Multiple Styles," which demonstrates how to maximize the use of basic clothing items [6][11] - She provides easy-to-remember styling formulas that cater to common fashion dilemmas, enhancing user engagement and satisfaction [8][11] - Her videos often include relatable narratives and humor, creating a strong emotional connection with her audience [14] Broader Influencer Trends - Other influencers like Gu Lili and Grape Da Ren have also achieved success on both Douyin and Xiaohongshu by offering unique and relatable content [15][20] - Gu Lili focuses on practical styling tips for everyday women, while Grape Da Ren emphasizes honest clothing reviews and assessments [15][24] - The article notes that successful influencers share common traits, such as practical content, distinct styles, and targeted audience engagement [30] Monetization Strategies - Influencers often monetize their platforms through brand collaborations, product promotions, and live-streaming sales [30][31] - Zhang Qi's first live-streaming event generated over 5 million yuan in sales, demonstrating the potential for significant revenue generation in this space [31] - The growth trajectory of fashion influencers is closely tied to their ability to build trust and deliver value to their followers [31]

公司近期经营状况良好，尤其是夏季畅销款表现突出。主要畅销产品包括 T 恤、 速干长裤和短裤等。飞翼、橡树、蜂鸟系列以及今年推出的布里兹系列均受到 好评，销售情况良好。目前正值各地越野跑季节，三夫户外旗下重要 IP 崇礼 168 越野赛将在七月第一个周末开赛，公司针对越野跑装备进行了市场推广， 效果显著。此外，X Fly 产品线调整和 Furize 系列推出也在 618 期间对收入增 长有一定贡献。 各个品牌的开店规划是什么？ X 品牌将在三季度之前陆续开店，目前已开出一家经销商单品牌店，其余门店 正在装修中。今年 X 品牌主要在东北、西北和北方地区开设新店。萨洛蒙品牌 目前已开出 37 家门店，上半年在锦州、常州和武汉新增了三家经销商品牌专 面对激烈竞争，公司调整产品策略，推出布里兹系列提高质价比引流， 并调整产品结构增加女性产品比例。X 品牌鞋类产品售罄率较高，对营 收有贡献。 2025 年第二季度终端销售数据表现良好，XBL、始祖鸟、斐乐同比增 长显著。X 品牌标杆店设计和陈列表现良好，持续进行改造升级，并定 期举办会员活动提升复购率。 区，并在北京西红门购物中心和重庆龙湖天街新增两家经销商单品牌店，这些 ...

JERASH HOLDINGS (US), INC. (Nasdaq: JRSH) March 2023 FORWARD-LOOKING STATEMENTS This document contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995, including statements relating to earnings expectations and future plans regarding capital expenditures, acquisitions and manufacturing capacity. The terms and phrases "commitment, " "guidance, " "expects, " "would, " "will, " "continuing, " "drive, " "believes, " "indicate, " "look forward," "grow, " ...

浪莎股份（600137）(600137.SH)是一家典型的"家族企业"，如今正在发生变化。 6月20日晚间，浪莎股份发布的公告显示，选举翁荣弟为公司第十二届董事会董事长，法定代表人。同 时，会议同意聘任翁荣弟为公司总经理。经新聘任公司总经理提名，会议同意聘任金洲斌为公司副总经 理。 浪莎股份副总经理这一职位仅有一人，金洲斌被聘任后，原副总经理翁晓锋(实际控制人翁荣金儿子)实 质上已淡出公司管理层。 一位行业人士向长江商报记者表示，"浪莎股份正尝试'去家族化'，今后可以引入具有不同背景和经验 的专业人才，为企业带来新的思路和理念，有助于企业拓展业务领域。" "三把手"升任副总经理 浪莎股份成立于1995年，由义乌翁氏三兄弟翁荣金、翁关荣、翁荣弟共同组建，公司是一家典型的家族 企业。目前，翁荣金、翁关荣、翁荣弟持有浪莎股份的股份比例均为14.63%，合计达43.89%。 2024年年报显示，56岁的翁荣弟担任浪莎股份董事、董事长、总经理；翁荣金儿子翁晓锋担任公司董 事、副董事长、副总经理；翁荣金女儿翁晓菲担任公司董事；翁荣金儿子翁晓雷担任公司职工监事。 不过，浪莎股份新一届董事会，似乎正有意淡化家族化管理。 6月 ...