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打造系统化服务方案 蕾奥规划向“城市运营”操盘手蜕变
Core Viewpoint - The article discusses the transition of urbanization in China from a rapid growth phase to a stable development phase, emphasizing the shift from large-scale expansion to improving existing assets through urban operation as a new production force [1] Group 1: Urban Development Trends - Urban development will focus on cost reduction, efficiency enhancement, and sustainable operation, with "urban operation" being more relevant than concepts like "urban renewal" and "smart cities" [2] - The theme of urban development is shifting from building infrastructure to ensuring continuous economic, social, and environmental benefits from existing assets through refined and intelligent operations [2] Group 2: Strategic Transformation of the Company - The company has initiated a strategic transformation to integrate planning design, urban operation, and smart city services into a "three-in-one" service system [2][3] - The company aims to enhance its core competitiveness by merging industry planning and spatial planning, establishing a unique position in the industry [3] Group 3: Implementation Paths - The core paths for the company's urban operation strategy include cost reduction and efficiency enhancement, refined management, and innovative operational models [4] - Refined management focuses on granular oversight of urban operation units, allowing for tailored services and resource allocation based on specific needs [4] Group 4: Financial Empowerment - Long-term funding is essential for urban operation, with the potential for securitization of future revenues from quality urban assets through public REITs [5] - The company plans to establish a city operation fund to facilitate investment and operational product implementation [5] Group 5: Future Vision - The company is exploring projects like the "Park Metaverse," which aims to provide personalized urban leisure activity recommendations through specialized AI models [5] - The company envisions a future where architectural design not only satisfies clients but also demonstrates long-term economic returns through operational strategies [6]