Core Insights - The article discusses the impact of short video live streaming and AI on information dissemination and decision-making for entrepreneurs and business operators [1][10] - It emphasizes the importance of identifying key information and metrics amidst the overwhelming flow of data [1][10] Group 1: Decision-Making Process - Business operators often rely on past experiences or intuition to make decisions, which can help eliminate distractions but may also lead to incorrect choices [8] - The "70% rule" advocated by Jeff Bezos suggests that decisions should be made with 70% certainty, acknowledging the inherent uncertainty in business [8][10] - To reduce uncertainty, it is crucial to define decision factors and identify 3-5 core indicators that influence business performance [10][12] Group 2: Information Filtering - In the era of mass content creation, only about 12% of information holds commercial decision-making value, highlighting the need for effective filtering mechanisms [19] - The article stresses the importance of establishing a "cognitive filter" to navigate through noise and focus on essential data [19] - Key financial metrics, such as ROE (Return on Equity), should be prioritized to assess a company's value and operational capability [19][21] Group 3: Role of AI and Short Video - Short video live streaming can be utilized to reach target users and collect data on key performance indicators [12] - AI can process large volumes of repetitive data, allowing business operators to concentrate on strategic thinking and insights [12] - The collaboration between AI, short video content, and business operators is expected to shape future decision-making landscapes [12]