Core Viewpoint - The article emphasizes the importance of digital finance as a core driver of the modern economic system, highlighting its role in reshaping the financial ecosystem and its integration within the domestic securities industry. Northeast Securities is actively pursuing a digital transformation strategy aimed at creating distinctive digital financial services [1]. Group 1: Digital Transformation Strategy - Northeast Securities established a digital transformation strategy in 2021 to achieve differentiated development, which includes a comprehensive digital strategy plan and a digital panorama blueprint [3]. - The company's president oversees the implementation of the digital transformation strategy, supported by an information technology governance committee and a dedicated digital transformation promotion working group [3]. - Each department within Northeast Securities has appointed digital transformation specialists to facilitate the transition, supported by a framework focusing on technology governance, data governance, organizational talent, and ecological cooperation [3]. Group 2: Distinctive Digital Financial Services - One of the key goals of Northeast Securities' digital finance initiative is to create distinctive digital financial services, focusing on two main aspects: digital and integrated operations for retail clients and specialized services for stock clients [3][4]. - The company has developed three major wealth management digital platforms that integrate employee and client interfaces, achieving comprehensive digital coverage of retail client service processes [3]. Group 3: Data Governance and Decision-Making - Northeast Securities places significant emphasis on data governance, establishing a governance committee and a cross-departmental data management working group to coordinate data strategy planning and execution [6]. - The company has implemented a data middle platform that serves as the core hub for data governance and application, enhancing data retrieval efficiency and ensuring data asset management [7]. - A data-driven decision-making culture is being developed, focusing on business pain points and creating scenario-based data governance to drive collaboration and effectiveness [6]. Group 4: Application of Technology - Northeast Securities has integrated artificial intelligence (AI) technology into various areas such as account opening, customer service, investment advisory, and compliance, achieving a 98% recognition rate for online account opening through optical character recognition (OCR) technology [9]. - The intelligent customer service system has reduced the manual intervention rate from 100% to 25%, significantly decreasing customer wait times and operational costs [9]. Group 5: Talent Development - The company faces challenges in digital transformation, including data silos and a shortage of digital talent. Northeast Securities plans to enhance its talent structure by recruiting skilled professionals in key areas such as data governance and IT product management by 2025 [11]. - A comprehensive talent introduction and training plan is established annually to ensure the continuous improvement of the technical talent structure [11]. Group 6: Project Management and Implementation - Digital transformation is a key focus in Northeast Securities' annual operational plan, with a project management office (PMO) overseeing the collaboration between business and technical departments to achieve project goals [12]. - The company conducts regular tracking and supervision of project implementation, ensuring effective progress in digital finance initiatives [12].

数字金融作为现代经济体系的核心驱动力，正深刻重塑世界金融生态，也深度融合着国内证券行业。作 为金融"五篇大文章"中的重要内容，各家券商也对数字金融展开了积极实践和探索，东北证券 （000686）就是其中之一。 据了解，东北证券有着明确的数字化转型战略，其中的一个目标就是"打造特色数字金融服务"。该公司 十分强调数据治理，正全力推动发展数据驱动型决策文化。 总裁统筹领导战略实施 早在2021年，东北证券就确定了以"数字化转型"实现差异化发展的战略，制定了数字化战略规划，同时 发布了东北证券数字化全景蓝图，明确了科技整体规划思路、科技定位和愿景。 "公司总裁统筹领导数字化转型战略实施。公司信息技术治理委员会全面负责数字化转型工作，下设数 字化转型推进工作组，负责公司数字化转型相关事项的组织、落实推进等工作。"东北证券相关负责人 介绍说。 此外，东北证券各部门还配备了数字化专员，负责组织开展本部门数字化转型相关工作。同时，在公司 层面构建了从科技治理、数据治理、组织人才、生态合作四大方面的支撑体系，对各业务平台进行转型 升级。 打造特色数字金融服务，是东北证券数字金融的其中一个目标。据证券时报记者了解，这里的"特色 ...