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装修用户千万不可忽视 选购家用中央空调还要关注“隐形配置”
Jin Tou Wang· 2025-03-24 07:02
Core Viewpoint - The article emphasizes the importance of service quality as an "invisible configuration" in the purchase of home central air conditioning systems, highlighting that service impacts long-term comfort, cost, and equipment lifespan [1] Group 1: Importance of Service in Air Conditioning - Central air conditioning systems have a long usage cycle of 10-15 years, making service quality crucial for comfort and economic performance over the equipment's lifecycle [1] - Daikin, a global air conditioning manufacturer with a century-long history, regards service quality as its "second product strength" [1] Group 2: Comprehensive Lifecycle Service Ecosystem - Daikin has developed a full lifecycle service ecosystem that includes personalized pre-purchase consultations, strict installation oversight, and 24/7 personalized support during usage [2] - The service team provides tailored air solutions based on user needs and home layouts, ensuring high-quality air and user satisfaction [2] Group 3: Customized Service Approach - Daikin's air expert team utilizes a "data-driven + scenario insight + personalized solution" framework to cater to diverse user needs and environments [4] - This approach allows for a more nuanced understanding of user requirements, leading to customized air service solutions [4] Group 4: Digital and Human Collaboration - In the digital age, Daikin combines AI capabilities with human insights to create a proactive service ecosystem, analyzing air data to offer tailored solutions [6] - User feedback is central to service iteration, with over 1.8 million feedback entries analyzed to identify common issues and improve service offerings [8] Group 5: Impact on Brand Loyalty and Market Position - The shift from "one-way output" to "user co-creation" enhances user experience and drives continuous service improvement, reinforcing Daikin's brand competitiveness [9] - The strategic focus on service quality significantly influences market dynamics and user loyalty in the HVAC sector [9]