Core Insights - The article discusses the presence of Japanese brands in the Chinese market that disguise themselves as local products, highlighting the consumer perception of these brands as domestic goods despite their foreign origins [1][3][12]. Group 1: Market Presence and Performance - Suntory's revenue for 2024 is projected to reach 3,079.7 billion yen, approximately 149.6 billion RMB, with over half of its income derived from overseas markets, particularly China [3]. - Suntory has accumulated revenue exceeding 140 billion RMB in China, surpassing the annual revenue of Nongfu Spring for 2024 [3]. - Yakult, since its entry into China in 1996, achieved a market share of 60% in the low-temperature yogurt drink sector by 2018, indicating its strong market penetration [5]. Group 2: Marketing Strategies - Suntory's marketing strategy includes using Chinese packaging and cultural elements to create a perception of being a local brand, which has been effective since its market entry in 1997 [3][5]. - The success of these brands is attributed to their ability to localize their products and marketing, such as Sofy's packaging stating "designed for Chinese women" [5][8]. - Daikin has established itself in the commercial air conditioning market through high-end positioning and technical advantages, despite lower brand recognition among general consumers [7]. Group 3: Challenges and Market Dynamics - Japanese brands face increasing competition from local brands like Nongfu Spring and Yuanqi Forest, which are rapidly gaining market share and innovating more flexibly [12][14]. - Consumer awareness regarding brand authenticity is rising, leading to a backlash against these "disguised" foreign brands, with discussions about their true origins becoming more prevalent on social media [12][14]. - The shift in consumer perception has prompted some Japanese companies to emphasize their Japanese heritage and quality in marketing efforts [12][14]. Group 4: Consumer Perspective - The article suggests that consumers should approach these brands with a rational mindset, recognizing that while the marketing strategies may be perceived as deceptive, they are legally compliant [13]. - It emphasizes the importance of understanding the contributions of these companies to the Chinese economy, including local production and employment [13]. - Consumers are encouraged to make informed choices based on product quality and value rather than solely on brand origin [13][14].

[微风]2025年的中国商业版图上，上演着极其魔幻的"冰火两重天"。随着新任日本首相高市早苗抛出"台海有事即介 入"的狂言，舆论场瞬间被点燃。这股情绪不仅是网上的声讨，更直接传导到了股市，单是日本高端百货代表三越 伊勢丹的股价应声暴跌，美妆巨头资生堂也惨遭重挫。 热销商品外衣下的"隐藏色" 中国文旅部发出谨慎赴日提醒的当口，三菱汽车无奈退场，曾经随处可见的日产和本田，在华销量也连番下滑，甚 至要靠降价续命。 在日系品牌要全面"败走麦城"的时候，走进任意一家热闹的商场或超市，出现了另一番截然不同的景象。 货架上，孩子们最爱的"小红瓶"养乐多依旧是销售冠军。收银台前，手里拿着三得利乌龙茶和格力高饼干的年轻人 排着长队。平价西餐厅萨莉亚门口，甚至因为排号的人太多造成了拥堵。 这一冷一热的背后，是曾经占据中国市场30%份额的日系车如今跌到10.8%的历史低点，日本家电被美的、海尔挤 压到市场份额不足8%时，真正的"猎手"其实早已换了身份，在市场里完成了完美转变。 这种"隐身术"的第一层，叫作"深度本土化"。 很多人至今都觉得三得利是某个福建的茶企，毕竟它的瓶身上醒目地标着"原料产自福建"，甚至还贴心推出了桂 花、橘皮 ...

Core Viewpoint - The article emphasizes the importance of service quality as an "invisible configuration" in the purchase of home central air conditioning systems, highlighting that service impacts long-term comfort, cost, and equipment lifespan [1] Group 1: Importance of Service in Air Conditioning - Central air conditioning systems have a long usage cycle of 10-15 years, making service quality crucial for comfort and economic performance over the equipment's lifecycle [1] - Daikin, a global air conditioning manufacturer with a century-long history, regards service quality as its "second product strength" [1] Group 2: Comprehensive Lifecycle Service Ecosystem - Daikin has developed a full lifecycle service ecosystem that includes personalized pre-purchase consultations, strict installation oversight, and 24/7 personalized support during usage [2] - The service team provides tailored air solutions based on user needs and home layouts, ensuring high-quality air and user satisfaction [2] Group 3: Customized Service Approach - Daikin's air expert team utilizes a "data-driven + scenario insight + personalized solution" framework to cater to diverse user needs and environments [4] - This approach allows for a more nuanced understanding of user requirements, leading to customized air service solutions [4] Group 4: Digital and Human Collaboration - In the digital age, Daikin combines AI capabilities with human insights to create a proactive service ecosystem, analyzing air data to offer tailored solutions [6] - User feedback is central to service iteration, with over 1.8 million feedback entries analyzed to identify common issues and improve service offerings [8] Group 5: Impact on Brand Loyalty and Market Position - The shift from "one-way output" to "user co-creation" enhances user experience and drives continuous service improvement, reinforcing Daikin's brand competitiveness [9] - The strategic focus on service quality significantly influences market dynamics and user loyalty in the HVAC sector [9]