近日，商务部等8部门联合印发《关于大力发展数字消费共创数字时代美好生活的指导意见》，要求扩 大数字消费多元化供给。今年以来，以5G、人工智能为代表的数字基础设施不断完善，消费场景持续 拓宽，带动数字新消费蓬勃发展。我国发展数字消费潜力有多大？一组数据来看。 型 读 10万亿元 今年1至8月 全国网上零售额 近10万亿元 同比增长9.6% 快于社会消费品零售总额增速。 老年智能与可穿戴装备制造 销售收入同比增长32.6% 80.8% 我国数字消费场景不断拓宽 智能家居、AI眼镜等新产品火爆全网 7月份 智能无人机 智能车载 飞行器制造 设备制造 增加值 增加值 同比增长80.8% 同比增长21% 民用无人机产品产量同比增长18.9% > 带动数字消费持续升级 数字消费新模式蓬勃发展 今年前7个月 我国即时零售交易额和直播电商交易额 均实现两位数增长 从餐饮到美妆、从药品到旅行 涉及范围紧跟消费需求 型碰 33.7% 今年上半年 智慧养老技术服务 销售收入同比增长33.7% | 岸中 | | | --- | --- | | 智能穿戴 | 增长25.2% | | 电脑 | 增长23.7% | | 手机 | 增长20 ...

第三个关键词是美好生活，聚焦美好数字生活需要。指导意见坚持促消费与惠民生相结合，持续创 新数字产品与服务供给，聚焦生活服务、医疗卫生、健康养老等民生领域，通过建设线上线下融合的一 刻钟便民生活圈，高质量打造智慧化服务应用场景。 何亚东说，下一步，商务部将积极会同相关部门，加快推进指导意见落地见效，指导各地建立健全 工作机制，创新工作举措，更大限度激发数字消费潜力。（记者谢希瑶） 【纠错】 【责任编辑:施歌】 记者从商务部获悉，据商务部测算，2024年我国居民数字消费规模达23.8万亿元，相当于当年居民 消费的44.2%。 商务部等部门近日出台《关于大力发展数字消费共创数字时代美好生活的指导意见》。在近日举行 的例行新闻发布会上，商务部新闻发言人何亚东介绍了这一文件出台背景及主要特点。 第一个关键词是数字消费，促进数字消费提质扩量。数字消费是新型消费的重要组成部分，包括数 字产品消费、数字服务消费、数字内容消费以及通过数字渠道实现的消费。从规模来看，据商务部测 算，2024年我国居民数字消费规模达23.8万亿元，相当于当年居民消费的44.2%。指导意见支持数字产 品、数字服务、数字内容高质量发展。 第二个关键词 ...

正在举办的第四届数贸会以"人工智能+数贸"为主线，集中展示生成式AI、多模态感官交互等尖端技 术，观众可以现场体验机器人家政、AI数字陪跑、VR大空间等。 本届数贸会集聚218家相关企业，首发10余款新产品，推出100个数字消费场景体验，促进线上线下深度 融合。在培育新业态方面，数字消费正从规模扩张转向质量跃升。 通过创新消费场景，实现将数贸会展会流量充分转化为数字消费增量。这些创新实践生动诠释了技术赋 能如何催生新供给、激发新需求。根据商务部测算，2024年我国居民数字消费规模达到23.8万亿元，相 当于当年居民消费总额的44.2%，彰显其作为消费"新引擎"的重要地位。近日，商务部等8部门联合印发 《关于大力发展数字消费共创数字时代美好生活的指导意见》（以下简称《指导意见》），标志着我国 数字消费发展进入系统推进、全面升级的新阶段。 这份政策文件明确定义了数字消费的内涵，提出从供给创新、主体培育、生态优化、环境营造等方面发 力，以数字消费新供给激发消费新需求，努力构建高效协同的数字消费生态体系，为激发消费新潜力、 推动经济高质量发展提供了明确的行动指南。在供给端，政策鼓励增加人工智能终端产品有效供给，释 放 ...

Core Viewpoint - The rapid development of China's digital economy is significantly enhancing digital consumption, making it more accessible to the public, as highlighted by the recent guidance from the Ministry of Commerce and other departments to further improve digital consumption infrastructure and environment [1] Group 1: Digital Consumption Growth - The scale of digital consumption in China is projected to reach 23.8 trillion yuan in 2024, accounting for 44.2% of total household consumption that year, indicating a strong momentum driven by the application of emerging technologies [1] - The evolution of mobile phones from basic communication devices to multifunctional smart terminals has played a crucial role in this transformation, facilitating various daily activities such as shopping, social interaction, and healthcare [1] Group 2: Technological Innovations and New Consumption Models - The emergence of technologies like virtual reality, artificial intelligence, and smart connected vehicles is expected to create new entry points for digital consumption, potentially transforming industries and consumer experiences [2] - Innovations in digital technology have led to the rise of new business models and consumption scenarios, such as the popularity of live-streaming sales and short videos, which have enabled even remote farmers to sell their products globally [2] Group 3: Enhanced Quality of Life - The integration of online and offline services is creating convenient living environments, allowing consumers to shop easily from home and access healthcare services remotely, thus improving overall quality of life [3] - The application of digital technologies in cultural and tourism sectors is revitalizing historical heritage, providing immersive experiences that enhance consumer engagement and satisfaction [2][3]

Core Insights - Digital consumption is becoming a significant driver of economic growth and is essential for consumption upgrades and industrial innovation [1][2] - The Ministry of Commerce and eight other departments have issued guidelines to promote the development of digital consumption, injecting new momentum into its growth [1] Group 1: Digital Consumption Growth - In the first eight months of this year, the national online retail sales increased by 9.6%, with physical goods online retail sales growing by 6.4% [1] - Sales of home appliances and digital products have seen rapid growth, particularly in smart wearables, computers, and mobile phones, which experienced double-digit growth [1] - The guidelines encourage companies to accelerate research and innovation in artificial intelligence terminal products to meet consumer demand for high-quality living [1] Group 2: Innovative Consumption Scenarios - The development of digital technology has expanded consumption scenarios beyond traditional offline models, promoting immersive and experiential consumption environments [2] - The guidelines advocate for the use of technologies like artificial intelligence and virtual reality in cultural and tourism venues to enhance consumer experiences [2] - A collaborative approach between supply and demand is emphasized, with companies launching new products and services while the government improves logistics and payment systems to create a better consumer environment [2] Group 3: Policy Support and Future Directions - The "Special Action Plan to Boost Consumption" issued in March highlights the need to implement digital consumption enhancement actions and promote the development and application of new technologies and products [2] - The aim is to elevate digital consumption to a new level, ensuring that its benefits reach a broader population [2]

9月24日，AI情感陪伴机器人吸引游人。当日，购在中国·2025数字消费嘉年华暨杭州数字贸易时尚消费 周，在浙江杭州西湖畔的上城湖滨路步行街启动。不少数智时尚消费产品和业态在此亮相，吸引民众体 验。中新社记者 王刚 摄 9月24日，游人驻足拍摄机器人乐队演奏。当日，购在中国·2025数字消费嘉年华暨杭州数字贸易时尚消 费周，在浙江杭州西湖畔的上城湖滨路步行街启动。不少数智时尚消费产品和业态在此亮相，吸引民众 体验。中新社记者 王刚 摄 9月24日，多台机器人在西子廊桥上演奏。当日，购在中国·2025数字消费嘉年华暨杭州数字贸易时尚消 费周，在浙江杭州西湖畔的上城湖滨路步行街启动。不少数智时尚消费产品和业态在此亮相，吸引民众 体验。中新社记者 王刚 摄 9月24日，AI情感陪伴机器人吸引游人。当日，购在中国·2025数字消费嘉年华暨杭州数字贸易时尚消费 周，在浙江杭州西湖畔的上城湖滨路步行街启动。不少数智时尚消费产品和业态在此亮相，吸引民众体 验。中新社记者 王刚 摄 9月24日，咖啡机器人现场调制咖啡。当日，购在中国·2025数字消费嘉年华暨杭州数字贸易时尚消费 周，在浙江杭州西湖畔的上城湖滨路步行街启动。不 ...

Group 1: Digital Consumption Development - The Ministry of Commerce, along with seven other departments, issued guidelines to promote digital consumption, emphasizing the importance of enhancing both "hard infrastructure" and "soft environment" for digital consumption [4][5] - Digital consumption is projected to reach 23.8 trillion yuan in 2024, accounting for 44.2% of total household consumption [4] - The guidelines encourage the development of digital products, services, and content, aiming to innovate consumption scenarios and stimulate diverse and quality consumption [4][5] Group 2: WTO and Trade Relations - Premier Li Qiang announced that China will not seek new special and differential treatment in WTO negotiations, reflecting China's commitment to a balanced and fair global trade system [6][7] - China submitted a position paper to the WTO, asserting its rights as the largest developing country while emphasizing the need for reform in the organization [7][8] - The announcement aims to strengthen multilateral trade systems and support the global development agenda, aligning with the UN's 2030 Sustainable Development Goals [7][8] Group 3: Free Trade Zone Best Practices - The Ministry of Commerce released the sixth batch of "best practice cases" from free trade zones, totaling 29 cases that focus on trade facilitation, free flow of factors, and high-quality industrial development [9][10] - These cases highlight innovative achievements in areas such as cross-border data flow and customs efficiency, showcasing the unique regional characteristics of different free trade zones [9][10] - The Ministry plans to guide local areas in learning from these best practices to further enhance reform and innovation in free trade zones [11] Group 4: Service Export Policies - The Ministry of Commerce, along with nine other departments, introduced measures to promote service exports, which have grown from $219.1 billion in 2014 to $445.9 billion in 2024, with an average annual growth of 7.3% [12][13] - The new policies include 13 practical measures focusing on financial support, tax incentives, and facilitating international market access for service exports [12][13] - The Ministry aims to enhance the international competitiveness of service export enterprises through these targeted measures [13] Group 5: Sino-US Trade Relations - The Ministry of Commerce emphasized the importance of local-level economic cooperation in Sino-US relations, suggesting that the US should remove unreasonable tariffs to facilitate bilateral trade [14] - The essence of Sino-US economic relations is mutual benefit, with both countries having extensive common interests and cooperation potential [14] - The Ministry expressed hope for a favorable environment for stable and sustainable development of Sino-US trade relations [14]

Core Viewpoint - The recent policy document issued by the Ministry of Commerce and eight other departments aims to promote digital consumption, emphasizing the need for diversified supply, innovative consumption scenarios, and a dynamic balance between supply and demand to enhance economic vitality [1] Group 1: Policy Implications - The issuance of the policy marks a transition from fragmented pilot programs to a systematic integration of digital consumption policies in China [1] - The policy focuses on supply innovation, nurturing key players, supporting systems, and optimizing the environment to meet the new demands for digital cultural entertainment and smart living services [1] Group 2: Market Trends - The demand for digital consumption is already evident, with AI-enabled devices like smartphones, PCs, and wearables gaining popularity; the shipment of wearable devices in China is projected to reach 61.16 million units in 2024, a 19.3% increase year-on-year [2] - New consumption scenarios powered by AI, such as immersive exhibitions and interactive cultural tourism experiences, are becoming popular among young consumers and families [2] Group 3: Industry Transformation - Digital consumption is reshaping consumer structures, with new business models like live e-commerce, online education, and telemedicine unlocking consumption potential [2] - The deep integration of digital technology with the real economy is driving traditional manufacturing towards smart and flexible transformations, while the service sector is moving towards specialization and high-end development [2] Group 4: Risk Management - The rapid development of digital consumption comes with risks, particularly concerning data security and user privacy, which can undermine consumer trust [3] - The policy outlines measures for brand building, credit evaluation using big data, and enhancing consumer rights protection to create a safe consumption environment [3] - The strategy of domestic regulation and international cooperation aims to mitigate risks in the digital consumption sector while expanding growth opportunities [3]

Core Viewpoint - The "Guiding Opinions" issued by eight departments, including the Ministry of Commerce, aim to expand digital product consumption and enhance payment convenience, thereby promoting a balanced supply-demand dynamic in the digital economy and invigorating social and economic vitality [1][2]. Group 1: Key Measures - The "Guiding Opinions" focus on four areas with 14 specific tasks: enriching the supply of digital consumption, fostering digital consumption enterprises, optimizing the supporting system for digital consumption, and creating a favorable environment for digital consumption [2]. - The first area emphasizes expanding digital product consumption, enhancing digital service consumption, innovating digital content consumption, and broadening digital consumption channels to stimulate new demand [2]. - The second area aims to strengthen the innovation capabilities of digital consumption enterprises, empower small and medium-sized enterprises in their digital transformation, and support the growth of digital consumption companies [2]. - The third area involves building digital consumption platforms, improving logistics and delivery systems, enhancing payment convenience, and ensuring financial support to establish an efficient digital consumption ecosystem [2]. - The fourth area focuses on promoting consumption activities, fostering international cooperation, and ensuring a healthy development of digital consumption through better regulatory environments [2]. Group 2: Implementation and Coordination - The "Guiding Opinions" call for relevant units to recognize the significant role of digital consumption in upgrading consumption, expanding effective investment, and promoting industrial innovation [2]. - It emphasizes the need for strong organizational leadership, comprehensive coordination, and policy support to establish a long-term promotion mechanism and effectively implement the proposed measures [2].

Group 1 - The core viewpoint of the news is the release of the "Guiding Opinions on Vigorously Developing Digital Consumption to Co-create a Better Life in the Digital Age" by the Ministry of Commerce and eight other departments, which outlines 14 tasks to enhance digital consumption [1][2] - Digital consumption encompasses digital product consumption, digital service consumption, digital content consumption, and consumption achieved through digital channels [1] - The deployment focuses on optimizing the digital consumption support system, including creating digital consumption platform carriers, improving logistics and delivery systems, enhancing payment convenience, ensuring resource input, and strengthening financial support [1][2] Group 2 - The opinions encourage international consumption center cities to enrich digital consumption supply, optimize the digital consumption environment, and lead digital consumption trends [1] - There is a push for the construction of smart districts, smart stores, and smart parking lots, along with the renovation and upgrading of existing pedestrian streets and business districts [1] - The document promotes the orderly development of drone transportation and last-mile delivery services in suitable regions and emphasizes the digital transformation of county-level e-commerce public service centers [1][2] Group 3 - The opinions advocate for government financing guarantee institutions to provide financing support for small and micro enterprises in the digital consumption sector [2] - Financial institutions are encouraged to collaborate with digital consumption and payment enterprises to develop financial products and services tailored to digital consumption characteristics [2] - The document suggests that local governments can reduce financing costs for digital consumption enterprises through interest subsidies and risk compensation [2]